Non-Traditional - Single Entry Finalists
| Apparel | |||
| Entrant | Product / Service | Title | |
| JWT Shanghai, Shanghai | M Jeans Fashion & Accessories | The Skate Wash Denim | view details |
| Automotive | |||
| Entrant | Product / Service | Title | |
| Serviceplan, Munich | BMW M3 Coupe | BMW Light Wall - Reflection | view details |
| Beverages - Non-Alcoholic | |||
| Entrant | Product / Service | Title | |
| Y&R Not Just Film, Amsterdam | Go Fast! Energy Drink | Canal Bike | view details |
| Campaign | |||
| Entrant | Product / Service | Title | |
| TBWA Berlin, Berlin | adidas - "Game Faces Campaign" | view details | |
| Corporate Image | |||
| Entrant | Product / Service | Title | |
| AMV BBDO, London | GE | Living Wall | view details |
| Direct Marketing | |||
| Entrant | Product / Service | Title | |
| Ogilvy Brasil, São Paulo | Bar Aurora & Boteco Ferraz | Drunk Valet | view details |
| Santa Clara, São Paulo | Festival El Ojo de Iberoamerica | Self-Destructive El Ojo Trophy | view details |
| Electronic Equipment | |||
| Entrant | Product / Service | Title | |
| Crispin Porter + Bogusky | Windows Internet Explorer 8 | The DotCons/IE8: Online Scams Taken Offline | view details |
| Entertainment | |||
| Entrant | Product / Service | Title | |
| Jung von Matt, Hamburg | Dortmund Concerthall | Countdown Orchestra | view details |
| Household Products | |||
| Entrant | Product / Service | Title | |
| Scholz & Friends, Berlin | Panasonic Evoia AA Alkaline Battery | The Longest Lasting Battery | view details |
| Media Promotion | |||
| Entrant | Product / Service | Title | |
| BBDO New York, New York | HBO | Dig Deeper | view details |
| Jung von Matt, Berlin | 13th Street | The Witness | view details |
| Publicis Brasil, São Paulo | AXN Channel | AXN TV Boxes | view details |
| Personal Items/Gift Items | |||
| Entrant | Product / Service | Title | |
| BBDO New York, New York | Gillette Fusion ProGlide | The World's Biggest Shave | view details |
| Pet Products/Care | |||
| Entrant | Product / Service | Title | |
| agenta agenturgruppe, Münster | GranataPet | Snack Check | view details |
| Public Service/Social Welfare | |||
| Entrant | Product / Service | Title | |
| Belgiovane Williams Mackay, Sydney | Australian Red Cross Flood Relief Appeal | Flooded House | view details |
| DDB China Group, Shanghai | China Environmental Protection Foundation | Chopsticks, Not Chop-trees | view details |
| DDB Shanghai, Shanghai | China Environmental Protection Foundation | Walk For Green | view details |
| Publicis Brussels, Brussels | Reporters Without Borders | The Voice | view details |
| Serviceplan, Munich | Reporters Without Borders | Special Postmark - Human Rights | view details |
| Telecommunications | |||
| Entrant | Product / Service | Title | |
| McCann World Group, Mumbai | Videocon Mobile Phones | The Cascade of Books | view details |
LIA 2011©
