Non-Traditional
Beverages - Non-Alcoholic Entrant: Y&R Not Just Film, Amsterdam Go Fast! Energy Drink
"Canal Bike"

Credits
Corporate Name of Client: Go Fast!
Client Account Director: Wim van Gilst
Agency: Y&R Not Just Film, Amsterdam
Creative Directors: Marq Strooy/Robin Zuiderveld
Copywriter: Lionell Schuring
Art Director: Theo Korf

Basic description of the project:
Go Fast! is a popular energy drink based in Amsterdam. By fitting a canal bike with a silent and invisible motor, Amsterdam's canals suddenly became a lot less boring to look at - with hilarious reactions as a result.