Finalist
Non-Traditional
Direct Marketing Entrant: Santa Clara, São Paulo Festival El Ojo de Iberoamerica
"Self-Destructive El Ojo Trophy"
Direct Marketing Entrant: Santa Clara, São Paulo Festival El Ojo de Iberoamerica
"Self-Destructive El Ojo Trophy"
Credits
Corporate Name of Client: El Ojo Iberoamerica
Client Account Director: Matias Keller
Agency Account Directors: Ulisses Zamboni/Fernando Campos
Agency: Santa Clara, São Paulo
Creative Directors: Carlos André Eyer/Fernando Campos/
Murilo Lico
Copywriter: Fernando Campos
Account: Janaina Luna
Planner: Ulisses Zamboni
Basic description of the project:
A test drive. We send you the El Ojo’s top prize, the Gran Ojo. It’s yours. The problem is it’s a self-destructive replica, scheduled to go kaboom! the day after the winners' announcement. If the jury decides that your agency doesn’t deserve it, you simply watch your trophy’s destruction. If you win, a bomb squad comes to disarm it and celebrate. The first replicas were sent to allied agencies, with enough power to spread the message virally. Afterwards, any agency with more than 50 submissions could receive a trophy – they just needed to ask for it.
Corporate Name of Client: El Ojo Iberoamerica
Client Account Director: Matias Keller
Agency Account Directors: Ulisses Zamboni/Fernando Campos
Agency: Santa Clara, São Paulo
Creative Directors: Carlos André Eyer/Fernando Campos/
Murilo Lico
Copywriter: Fernando Campos
Account: Janaina Luna
Planner: Ulisses Zamboni
Basic description of the project:
A test drive. We send you the El Ojo’s top prize, the Gran Ojo. It’s yours. The problem is it’s a self-destructive replica, scheduled to go kaboom! the day after the winners' announcement. If the jury decides that your agency doesn’t deserve it, you simply watch your trophy’s destruction. If you win, a bomb squad comes to disarm it and celebrate. The first replicas were sent to allied agencies, with enough power to spread the message virally. Afterwards, any agency with more than 50 submissions could receive a trophy – they just needed to ask for it.
LIA 2011©
