Finalist
Non-Traditional
Telecommunications Entrant: McCann World Group, Mumbai Videocon Mobile Phones
"The Cascade of Books"
Telecommunications Entrant: McCann World Group, Mumbai Videocon Mobile Phones
"The Cascade of Books"
Credits
Corporate Name of Client: Videocon Mobile Phones
Agency: McCann World Group, Mumbai
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Prasoon Joshi
Creative Directors: Rahul Mathew/Akshay Kapnadak/
Talha Bin Mohsin/Mahesh Parab
Copywriters: Talha Bin Mohsin/Vilson Gonsalves/
Juneston Mathana
Art Directors: Mahesh Parab/Prashant Kandalkar/
Nitin Sawant
Creative Coordinator: Meraj Khan
Basic description of the project:
We wanted consumers to experience firsthand, the feature of downloading free ebook titles on the Videocon Zeus phone. So we set up a unique installation in the atrium of a popular mall. Over 1400 books were suspended in such a way that they all seemed to converge into the screen of a single Videocon Zeus phone. Thus letting spellbound visitors experience the 'download and read' feature of the phone.
Corporate Name of Client: Videocon Mobile Phones
Agency: McCann World Group, Mumbai
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Prasoon Joshi
Creative Directors: Rahul Mathew/Akshay Kapnadak/
Talha Bin Mohsin/Mahesh Parab
Copywriters: Talha Bin Mohsin/Vilson Gonsalves/
Juneston Mathana
Art Directors: Mahesh Parab/Prashant Kandalkar/
Nitin Sawant
Creative Coordinator: Meraj Khan
Basic description of the project:
We wanted consumers to experience firsthand, the feature of downloading free ebook titles on the Videocon Zeus phone. So we set up a unique installation in the atrium of a popular mall. Over 1400 books were suspended in such a way that they all seemed to converge into the screen of a single Videocon Zeus phone. Thus letting spellbound visitors experience the 'download and read' feature of the phone.
LIA 2011©
