Finalist
Non-Traditional
Pet Products/Care Entrant: agenta agenturgruppe, Münster GranataPet
"Snack Check"
Pet Products/Care Entrant: agenta agenturgruppe, Münster GranataPet
"Snack Check"
Credits
Corporate Name of Client: altina GbR
Client Account Director: Markus Fuchsenthaler
Agency Account Directors: Oliver Grage/Andre Schmechta/
Michael Hartung
Agency: agenta agenturgruppe, Berlin
Creative Director: Dominik Heinrich
Copywriters: Stefan Stumpe/Michael Appelmann-Waren
Art Director: Nicole Kräenfeld
Illustrator: Lilian Neunhoeffer
Basic description of the project:
The Challenge: Creating awareness for the GranataPet dog food with a slim budget.
Idea: We catch the target group while waking the dog. And use the typical conditioning-approach, but now for the masters.
The Message: Check in! Snack out! Just check in the location of the billboard at foursquare and the dog food comes out of the dispenser automatically. Plain and simple with no boring voucher.
Corporate Name of Client: altina GbR
Client Account Director: Markus Fuchsenthaler
Agency Account Directors: Oliver Grage/Andre Schmechta/
Michael Hartung
Agency: agenta agenturgruppe, Berlin
Creative Director: Dominik Heinrich
Copywriters: Stefan Stumpe/Michael Appelmann-Waren
Art Director: Nicole Kräenfeld
Illustrator: Lilian Neunhoeffer
Basic description of the project:
The Challenge: Creating awareness for the GranataPet dog food with a slim budget.
Idea: We catch the target group while waking the dog. And use the typical conditioning-approach, but now for the masters.
The Message: Check in! Snack out! Just check in the location of the billboard at foursquare and the dog food comes out of the dispenser automatically. Plain and simple with no boring voucher.
LIA 2011©
