Basic description of the project: Virgin Mobile is the most fun and exciting mobile service brand that targets the youth and always comes up with innovative product offerings. This time, the objective was to communicate that Virgin Mobile customers can now earn 10 paise/second on every incoming call. To communicate this in an engaging manner, we designed a sticker poster with a series of fake, but attractive 'peel off' classified ads. Ones that would lure people into calling. However, the only thing missing from these ads, were the mobile numbers. One could peel them off, write their own mobile numbers, and profit from it.