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Non-Traditional Finalists

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Apparel
Entrant Product / Service Title
JWT Shanghai, Shanghai M Jeans Fashion & Accessories The Skate Wash Denim view details
Automotive
Entrant Product / Service Title
Serviceplan, Munich BMW M3 Coupe BMW Light Wall - Reflection view details
Beverages - Non-Alcoholic
Entrant Product / Service Title
Y&R Not Just Film, Amsterdam Go Fast! Energy Drink Canal Bike view details
Campaign
Entrant Product / Service Title
TBWA Berlin, Berlin adidas - "Game Faces Campaign"   view details
Corporate Image
Entrant Product / Service Title
AMV BBDO, London GE Living Wall view details
Direct Marketing
Entrant Product / Service Title
Ogilvy Brasil, São Paulo Bar Aurora & Boteco Ferraz Drunk Valet view details
Santa Clara, São Paulo Festival El Ojo de Iberoamerica Self-Destructive El Ojo Trophy view details
Electronic Equipment
Entrant Product / Service Title
Crispin Porter + Bogusky Windows Internet Explorer 8 The DotCons/IE8: Online Scams Taken Offline view details
Entertainment
Entrant Product / Service Title
Jung von Matt, Hamburg Dortmund Concerthall Countdown Orchestra view details
Household Products
Entrant Product / Service Title
Scholz & Friends, Berlin Panasonic Evoia AA Alkaline Battery The Longest Lasting Battery view details
Media Promotion
Entrant Product / Service Title
BBDO New York, New York HBO Dig Deeper view details
Jung von Matt, Berlin 13th Street The Witness view details
Publicis Brasil, São Paulo AXN Channel AXN TV Boxes view details
Personal Items/Gift Items
Entrant Product / Service Title
BBDO New York, New York Gillette Fusion ProGlide The World's Biggest Shave view details
Pet Products/Care
Entrant Product / Service Title
agenta agenturgruppe, Münster GranataPet Snack Check view details
Public Service/Social Welfare
Entrant Product / Service Title
Belgiovane Williams Mackay, Sydney Australian Red Cross Flood Relief Appeal Flooded House view details
DDB China Group, Shanghai China Environmental Protection Foundation Chopsticks, Not Chop-trees view details
DDB Shanghai, Shanghai China Environmental Protection Foundation Walk For Green view details
Publicis Brussels, Brussels Reporters Without Borders The Voice view details
Serviceplan, Munich Reporters Without Borders Special Postmark - Human Rights view details
Telecommunications
Entrant Product / Service Title
McCann World Group, Mumbai Videocon Mobile Phones The Cascade of Books view details
LIA 2011©

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