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Public Service/Social Welfare
Entrant: kempertrautmann, Hamburg
Germany Will Find You
"The Missing Child"
Corporate Name of Client: Initiative Vermisste Kinder
Agency Account Directors: Marcell Francke/Patrick Matthiensen/
     Carolin Panier/Biljana Retzlik
Agency: kempertrautmann, Hamburg/fischerAppelt, Hamburg
Creative Directors: Marcell Francke/Patrick Matthiensen
Copywriter: Sebastian Merget
Graphic Designers: Bruno Luglio/Leif Johannsen
Production: Alexander Kate

Basic description of the project:
Every year in Germany, more than 100,000 children are reported missing. So, on behalf of “Initiative Vermisste Kinder” (Missing Children’s Initiative), we launched a unique campaign designed to track them down: Deutschland findet euch (Germany will find you). The brief was to quickly establish the Facebook page as a high-profile cause. We used the football match between FC Bayern Munich and Real Madrid. As always the players all ran onto the pitch, each accompanied by a child. All, except for one: Marc van Bommel, who instead carried a picture of a missing child.

LIA 2011©

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