Non-Traditional Public Service/Social WelfareEntrant:
Germany Will Find You "The Missing Child"
Credits Corporate Name of Client: Initiative Vermisste Kinder Agency Account Directors: Marcell Francke/Patrick Matthiensen/ Carolin Panier/Biljana Retzlik Agency: kempertrautmann, Hamburg/fischerAppelt, Hamburg Creative Directors: Marcell Francke/Patrick Matthiensen Copywriter: Sebastian Merget Graphic Designers: Bruno Luglio/Leif Johannsen Production: Alexander Kate
Basic description of the project: Every year in Germany, more than 100,000 children are reported missing. So, on behalf of “Initiative Vermisste Kinder” (Missing Children’s Initiative), we launched a unique campaign designed to track them down: Deutschland findet euch (Germany will find you). The brief was to quickly establish the Facebook page as a high-profile cause.
We used the football match between FC Bayern Munich and Real Madrid. As always the players all ran onto the pitch, each accompanied by a child. All, except for one: Marc van Bommel, who instead carried a picture of a missing child.