Jung von Matt,
JEUDI "Playing the Underground"
Credits Corporate Name of Client: Jeudi Records Client Account Director: Jan Friso Traas Agency Account Director: Peggy Bienert Agency: Jung von Matt/Elbe, Hamburg Executive Creative Director: Sascha Hanke Creative Directors: Jo Marie Farwick/Jens Pfau/ Tobias Grimm Copywriter: Florian Hoffmann Art Director: Benjamin Busse
Basic description of the project: The varied event series JEUDI held in the Baalsaal (ranked 40th in the top 'scene' clubs of the world) was looking for a way to attract attention in Hamburg's underground scene. Organisers of parties in Hamburg are permitted to put up posters and their posters are huge, colourful and loud. Our goal was to create the poster that would attract everyone to our club and away from other clubs. We also wanted our work to become the talk of the town among our design-oriented target group.