|Medium||Category||Award||Entrant||Entrant City||Brand Name of Product or Service||Title(s)||Company||City||Country||Media Type||Corporate Name of Client||Client Account Director(s)||Agency Account Director(s)||Agency||Advertising Agency City||Chief Creative Officer(s)||Group Creative Director(s)||Executive Creative Director(s)||Creative Director(s)||Associate Creative Director(s)||Copywriter(s)||Art Director(s)||Photographer(s)||Illustrator(s)||Graphic Designer(s)||Executive Agency Producer(s)||Agency Producer(s)||Designer(s)||Interactive Designer(s)||Programmer(s)||Production Company||Production Company City||Director(s)||Senior Executive Producer||Executive Producer(s)||Producer(s)||Line Producer(s)||Sound Design Company||Sound Design Company City||Scored By||Other||Basic description of the project|
|The NEW Category||Grand LIA||Crispin Porter + Bogusky/Digitas, New York||American Express OPEN||"Small Business Saturday"||Crispin Porter + Bogusky||Boulder||UNITED STATES||Social Network Communities,Television,Websites||American Express OPEN||Crispin Porter + Bogusky||Big box stores have Black Friday. Online mega sites have Cyber Monday. American Express OPEN thought small, independent business owners should have their own day too. So they created one. On November 27th, 2010, Small Business Saturday launched with a rallying cry of “Shop Small.” Mayors and Governors across America officially adopted the day. And consumers embraced it in a big way too. Pouring millions of dollars into small businesses over the most important shopping weekend of the year. With American Express shop owners scoring double-digit sales increases. Suddenly small business, was anything but.||Interactive - Digital & Social Media Strategy/Online Media Strategy: Digitas; Public Relations AOR: M Booth & Associates; Social Media Build Partner: Vitrue; Above The Line Media Strategy: Mindshare|
|The NEW Category||The NEW Category||Gold Winner||Akestam Holst||Stockholm||Pause Home Entertainment||"The Human Jukebox"||Akestam Holst||Stockholm||SWEDEN||Augmented Reality,Direct,Live Events,Websites||Pause Ljud & Bild||Fredrik Hjelmquist||Henrik Adenskog||Akestam Holst||Stockholm||Andreas Ullenius||Joakim Labraaten||Petra Albrektson||Philip Karlberg||Oscar Gardo/Torbjorn Krantz||Magnus Svensson||David Wahlgren||From Stockhom With Love||Stockholm||Our mission was to tell people that Pause is the best there is, when it comes to customized sound systems. We connected the world to Pause Home Entertainment Store, inviting everybody to experience the true nature of Pause passion for customized sound systems. Meet the first Human Jukebox a.k.a. Fredrik Hjelmquist, CEO of Pause. http://ourwork.se/thehumanjukebox/||Account Manager/Production Manager: Anna Nolendorfs; Motion Designer: Nisse Axman; AD Assistant: Kristoffer Larberg; PR Consultant: Claes Delin; Technical Advisor: Johan Albrektson|
|The NEW Category||The NEW Category||Gold Winner||AKQA||London||Heineken||"Star Player"||AKQA||London||UNITED KINGDOM||Live Events,Mobile,Online/Offline Games,Social Network Communities||Heineken||James Scott (GAD)/Remi Abayomi||AKQA||London/Amsterdam||James Hilton||Nick Bailey||Miles Unwin||Kevin Russell||Tessa Hewson||Jamen Percy||Project Manager: Carolyn Mangan; Executive Creative Development Director: Andy Hood; Project Director: Hanna Gray|
|The NEW Category||The NEW Category||Gold Winner||Crispin Porter + Bogusky/Digitas, New York||American Express OPEN||"Small Business Saturday"||Crispin Porter + Bogusky||Boulder||UNITED STATES||Social Network Communities,Television,Websites||American Express OPEN||Crispin Porter + Bogusky||Big box stores have Black Friday. Online mega sites have Cyber Monday. American Express OPEN thought small, independent business owners should have their own day too. So they created one. On November 27th, 2010, Small Business Saturday launched with a rallying cry of “Shop Small.” Mayors and Governors across America officially adopted the day. And consumers embraced it in a big way too. Pouring millions of dollars into small businesses over the most important shopping weekend of the year. With American Express shop owners scoring double-digit sales increases. Suddenly small business, was anything but.||Interactive - Digital & Social Media Strategy/Online Media Strategy: Digitas; Public Relations AOR: M Booth & Associates; Social Media Build Partner: Vitrue; Above The Line Media Strategy: Mindshare|
|The NEW Category||The NEW Category||Gold Winner||Jung von Matt||Hamburg||WWF||"Save as WWF"||Jung von Matt AG||Hamburg||GERMANY||Ambient,Direct,Social Network Communities,Websites||WWF Deutschland||Dr. Dirk Reinsberg||Jose Luis Carretero Lopez/Miriam Paneth/Benjamin Wenke||Jung von Matt||Hamburg||Armin Jochum||Doerte Spengler-Ahrens/Jan Rexhausen||Sven Loskill||Henning Müller-Dannhausen/Lisa Glock||Michael Kittel/Alexander Norvilas||Michael Kittel||Alexander Norvilas||Michael Behrens||Susanne zu Eicken||Knud Alex Mueller/Florian Paul/Lana Nugent||7 Seas||Hamburg||Florian Panier||Florian Paul||White Horse Music||Hamburg||Arne Schuhmann/Joseph Bach||The world's first green file format: the WWF.
To stop needless printing we invited a new, green file format: the WWF. A file you definitely can't print. And a simple idea to save trees that everyone can support by downloading the software and using it.
The result: After 4 weeks 200.000 website clicks from 182 countries and over 30.000 downloads.
|Online Creative Director: Sven Loskill; Art Directors Online: Tom Schallberger/Michael Seifert; Technical Project Manager: Franziska Loeffler; Managing Director Online: Michael Behrens; Project Manager Online: Susanne zu Eicken; Music Producers: G. Winterstein/K. Nocken; PR Manager: T. Reinecke/U. Webering; Software Programming: Knud Alex Müller|
|The NEW Category||The NEW Category||Gold Winner||R/GA||New York||Nike||"The Film Room"||R/GA||New York||UNITED STATES||Ambient,Live Events,Outdoor/Poster||Nike||R/GA||New York||Nick Law||Taras Wayner/Noel Billig||Tim Allen||Colin Kim/Jason Hoff||Saulo Rodrigues||Nigel Goodman||Xavier Gallego||Nike set out to teach today’s signature basketball moves to the next generation of young basketball hopefuls. We were tasked with designing an experience that gave aspiring players a hands-on education on the court. We created The Film Room: part court, part green screen, 100% education. Using a combination of green screen technology, HD cameras, and a custom-built algorithm to analyze the footage, The Film Room deconstructed the kids’ moves, separating the player with the ball from the background. After performing their move, kids were presented with their very own personalized, 18 x 24” Nike poster starring themselves.||Events Producer: David Fuller; Technical Creative Director: Josh Balik; Technical Director: Vincent Dibartolo|
|The NEW Category||The NEW Category||Gold Winner||R/GA||New York||R/GA||"Pay With A Tweet"||R/GA||New York||UNITED STATES||Social Network Communities||Innovative Thunder||R/GA||New York||Leif Abraham/Christian Behrendt||Alexander Milde/John Tubert||Pay with a Tweet is the first social payment system, where people pay for goods with the value of their social network. We launched Pay With A Tweet with the release of our book "Oh My God What Happened And What Should I Do?" It’s simple, people who have something to sell add the Pay With A Tweet button to their site. Visitors click on the button, and tweet about the product. They are then able to download it: be it a book, album, or whatever. What began as a promotion became a new way to trade content online.|
|The NEW Category||The NEW Category||Silver Winner||Fallon||London||Tate Movie Project||Fallon||London||UNITED KINGDOM||Ambient,Live Events,Outdoor/Poster,Print,Radio,Websites||Tate||Jane Burton/Sarah Briggs||Katrien DeBauw||Fallon||London||Richard Flintham||Matt Keon||Tate, London/Aardman Animations, Bristol/BBC||London||Jane Burton (Creative Director)/Sarah Cox (Director)/Dan Efergan (Website Creative Director)||Erin Barnes/Gemma Clarke/Heather Wright||Helen Argo||In 2010, Tate set out to encourage 5-13 year olds across the country to engage with art and get excited about the possibilities of their own visual creativity. So the Tate Movie Project (TMP) was born, a national project and a first: an animation film made by kids, for kids. Children were able to participate in the filmmaking process in two ways. By uploading their drawings, sound effects and ideas to www.tatemovie.co.uk or by participating in one of the workshops. The finished film 'The Itch of the Golden Nit' was brought to life by Aardman Animations and screened on BBC2.||Interactive Agency: Aardman Animations, Bristol; Interactive Designer: Gavin Strange; Website Producer: Lorna Probert; BBC Editors: Tim Levell/Blue Peter; BBC Project Executive: Chris Arrowsmith|
|The NEW Category||The NEW Category||Silver Winner||Jung von Matt||Hamburg||Dortmund Concerthall||"Concert Milk"||Jung von Matt||Hamburg||GERMANY||Ambient,Direct||Dortmund Concerthall||Benedikt Stampa/Anne-Katrin Röhm||Jochen Schwarz/Dajana Crantz/Marijke Fisser||Jung von Matt/Elbe||Hamburg||Sascha Hanke||Tobias Grimm/Jens Pfau/Jo Marie Farwick||Henning Robert/Jan-Hendrik Scholz||Damjan Pita||Nicolas Schmidt-Fitzner/Sven Gabriel/Christoph Maeder||Meike van Meegen||Markenfilm||Hamburg||Silvio Helbig||Johannes Bittel||Claudia Westermann||Infected Postproduction||Hamburg||Joseph Haydn||Concerts at Dortmund Concert Hall are always an unusual experience. In order to convey this, we are letting people experience music as never before: with their sense of taste. Cows produce more milk when they listen to classical music, so we played them the new season’s artists. After that, the cows did not produce ordinary milk. They made the taste of music. With milk bars in the concert hall and samples in shops, we gave people the opportunity to experience music as never before.||PR: Mhoch4|
|The NEW Category||The NEW Category||Silver Winner||kirshenbaum bond senecal + partners||New York||BMW ActiveE||"BMW ActiveE Experiment"||kirshenbaum bond senecal + partners||New York||UNITED STATES||Email,Mobile,Social Network Communities,Websites||BMW North America||kirshenbaum bond senecal + partners||New York||Ed Brojerdi/Izzy DeBellis||Marc Hartzman/Faris Yakob/Anthony Monahan||Will Bright||Will Bright||Lance Parrish||Prologue Pictures||Hollywood||Kurt Mattila||Alexander Dervin||Brian Hall/Christina Hwang|| BMW approached us to mount the launch of its electric vehicle, starting with the ActiveE field trial.
Thinking beyond the car, we hosted a collaborative discussion about the future of mobility, creating tools to gauge the impact of electric vehicles on lives.
We developed the BMW Documentaries franchise - a film series that asks questions and rouses conversations across the web.
We rolled out the Evolve mobile application and dashboard, letting drivers track and compare their driving to see if the ActiveE is a good fit.
Tools and content were spread socially, growing a community that lives on.
|Electric Vehicle Project Manager: Marian Hawryluk, BMW North America; Strategic Director of Marketing Technology: Tom Buontempo; Account Director: Katie Klumper; Director/Content Production: Dominic Ferro; Senior Producer: Brooke Kaylor; Editing Company: Prologue Pictures, Hollywood; Talent Producer: Eliza Hindmarch; Cinematographer: Keith Dunkerley|
|The NEW Category||The NEW Category||Silver Winner||Ogilvy México||México City||Hot Wheels||"Track Tape"||Ogilvy & Mather||Mexico City||MEXICO||Direct||Mattel México||Giancarlo Melloni||Alejandra Gómez Kraus||Ogilvy México||México City||José Montalvo||Miguel Angel Ruiz Reyes||Victor Alvarado/Fernando Carrera||Fernando Carrera/Victor Alvarado||Victor Alvarado/Fernando Carrera||Juan Pablo Osio||We developed an economic and simple product: an adhesive tape that transforms any place into a Hot Wheels track, with zero dollars of media investment. the Track Tape became media by itself, placed exactly where the target audience, children, want to use it. The Track Tape remains placed where the children placed it. Therefore, it works as an outdoor ad, inviting other children to play with Hot Wheels cars, thus generating even more brand experiences and consume occasions.|
|The NEW Category||The NEW Category||Silver Winner||Proximity China||Beijing||Volkswagen - The People's Car Project||BBDO China Co., Limited||Beijing||CHINA||Social Network Communities,Websites||Volkswagen Group China||Enko Von Arnim/Devin Beringer||Proximity China, Beijing/Goodstein & Partners||Beijing||Georg Warga||Brandon Burns/Yufan Cheng/Felipe Ferreira/Daryl Villanueva||Vivian Liu/Jojo Zhang||Kathrin Guethoff/Andy Li||Till Leeser||weareflink@CONTRA||Hamburg/Beijing||Niko Tziopanos||Hans Dornseif/Andreas Lampe||Muriel Dornseif/Karsten Muller||Supreme Music||Hamburg||China, 2011-Facing increased competition and falling market share, Volkswagen decided to change not only their advertising, but also their products. Instead of building cars for the people, they would start building cars with the people. We called it: ‘The People’s Car Project.’A co-creation program that re-invents how cars are conceptualized, designed and built. We would inspire the people to develop ideas and provide tools for them to realize them. Then distribute their creations to stimulate voting and commentary and finally pass the best ideas to Volkswagen experts to evaluate and ultimately co-create the next People’s Car.||Motion Graphics: Hymn Wong; Brand Management Consulting: Greenkern|
|The NEW Category||The NEW Category||Silver Winner||Serviceplan||Munich||LEGO||"Builders of Infinity"||Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG||Munich||GERMANY||Direct,Online/Offline Games,Media||LEGO GmbH||Karola Wetzel||Serviceplan, Hamburg/plan.net||Hamburg||Alexander Schill||Maik Kaehler/Christoph Nann/Friedrich von Zitzewitz/Daniel Koennecke||Marc Vosshall||Till Diestel/Oliver Schwank||Dennis Fritz/Raul Dueck||Sven Busse/Robert von Leoprechting||Embassy of Dreams||Munich||Gero Goerlich||A digital campaign for LEGO that promotes the core of the brand: creativity. An idea for the common leaderboard banner: An interactive jump ‘n’ run game, created by the users themselves. A LEGO figure has to reach the right side of the banner in order to finish a level. Users always have the possibility to visit builders-of-infinity.com to create their own level with LEGO bricks. Once they build a level, they can publish it to add the level to the game – raising the number of levels of the banner.||Screendesign: Oliver Schwank/Till Diestel/Dennis Fritz|
|The NEW Category||The NEW Category||Bronze Winner||Aoi Advertising Promotion, Inc.||Tokyo||SOUR||"Mirror"||Aoi Advertising Promotion, Inc.||Shinagawa-Ku||JAPAN||Music Video||Zenith Co., Ltd./SOUR||PARTY||Tokyo/New York||Masashi Kawamura||Hiroki Ono||Masashi Kawamura||Qanta Shimizu/Saqoosha/Yuma Murakami/Jun Kuriyama (S2 Factory)/Shu Takano (S2 Factory)||Aoi Advertising Promotion, Inc.||Tokyo||Masashi Kawamura/Qanta Shimizu/Saqoosha/Hiroki Ono||Yasuhito Nakae/Hisaya Kato||SOUR||This is an interactive music video for the Japanese band SOUR. The song 'Utsushi Kagami' (Mirror) sings about the fact that everything and everyone around you is a mirror that reflects who you are. This lyric gave us an idea of a journey to find yourself through your connections with the friends and people online. By connecting to Facebook, Twitter & webcam, the video will be customized every time based on the viewer’s personal data and social networking status.|
|The NEW Category||The NEW Category||Bronze Winner||BBDO New York||New York||Autism Speaks||"Letterbombing Governor Paterson"||BBDO New York||New York||UNITED STATES||Social Network Communities,Websites||Autism Speaks||Courtney Lord||BBDO New York||New York||David Lubars||Ronald Ng/Mathias Appelblad||Jeff Greenspan||Ronald Ng/Patrick Herold/Chris Baker||Jeff Greenspan/Tim Wettstein/Danny Adrain||Jeff Greenspan||Jeff Greenspan||Interactive Company: BBDO New York, New York; Technical Director: Jeff Greenspan; Interactive Developer: letterbombing.com|
|The NEW Category||The NEW Category||Bronze Winner||Contract Advertising||Gurgaon||JK Tyre||"Soles With Souls"||Contract Advertising India Pvt. Ltd.||Gurgaon||INDIA||Live Events,Social Network Communities||J.K. Tyre & Industries||Ajoy Shah||Kuntal Sen||Contract Advertising||Gurgaon||Ravi Deshpande||Nima Namchu||Sachin Talwalkar/Uddalak Gupta||Nitesh Sah/Sindhu M.S.||Sindhu M.S./Archana Ravi||Nitesh Sah||Piyush Gupta||Harry Bal/Sakshi Grover||A rising number of scrap tyres prompted JK Tyre & Industries Limited to seek a solution with a degree of difference.
The Solution: Convert the unwanted to the desired. A workshop was conducted to turn abandoned tyres into footwear and accessories, with the country’s youth as partners. Hundreds of students of the Footwear Design & Development Institute participated. Months of hard work resulted in Soles with Souls, a one-of-its-kind Fashion Show & Press Event.
The Result: More than 60,000 Facebook views in a few days Media coverage worth Rs. 30,000,000. Scrap tyre footwear merchandise 30-40% subsidy on scrap tyre footwear.
|Event Managers: Accelerated Ideas|
|The NEW Category||The NEW Category||Bronze Winner||Crispin Porter + Bogusky||Baby Carrots||"Eat 'Em Like Junk Food"||Crispin Porter + Bogusky||Boulder||UNITED STATES||Ambient,Direct,Online/Offline Games,Outdoor/Poster,Print,Television,Websites||Bolthouse Farms||Leslie Repetto/Andy Nathan||Crispin Porter + Bogusky||Rob Reilly/Andrew Keller/Jeff Benjamin||Tiffany Rolfe||Omid Farhang||Tim Blount/Andy Pearson||Marc D'Avignon/Andrew McMurchie/Katy Graham||Liz Levy/Meghan DeRoma/Bekah Sirrine||Greta Ackerman/Aryanti Ingenillem||Paul Sutton||Kate Hildebrant/Andrew Barnett (Outeractive)/Daniel Coleman (Outeractive)/Jesse Jones (Interactive)||Laura Frastaci/John Gerweck||Todd Grinham/Aryanti Ingenillem/Mike Bucks/Qian Qian||Tom Pearson/Mark DeVries/Jason Schertz/Sam Brenner/Jimmy Pino/Camilo Silva/Mike Bucks/Justin Kent||Smuggler, Hollywood/Prettybird||Santa Monica||Guy Shelmerdine/Amir Farhang||Patrick Milling Smith/Brian Carmody/Lisa Rich/Laura Thoel/Kerstin Emhoff||Dave Bernstein/Jeff Shupe||When you think "exciting snack," baby carrots don't come to mind. Like most veggies, they tend to sit forgotten in refrigerators across America. Of course, junk food doesn't have this problem. So what will it take for baby carrots to get out of the drawer and become a sexy, top-of-mind snack alongside the likes of Cheetos and Doritos? Maybe the thing missing is the junk food marketing. 'A Bunch of Carrot Farmers' exploits junk food marketing tactics - while poking some fun at them - to garner press and stake their rightful claim as the ultimate snack-your-face-off crunchy munchy.|
|The NEW Category||The NEW Category||Bronze Winner||DDB China Group||Shanghai||Gatorade||"D.I.Y Street Basketball"||DDB China Group||Shanghai||CHINA||Ambient||Pepsi Co China||Paul Hong||Margaret Wu||DDB China Group||Shanghai||Michael Dee||Victor Ng||Billy Deng||Xiaole Han/Billy Deng||William Zhang/Victor Ng||A.G. Chen/Alex Chen||Lang Nie||George Ooi||CTV Bridge Animation||Beijing||Sebastien Zhang||Vincent Chen||Basketball is the most loved sport in China. But in Shanghai, the ratio of people to basketball courts is a depressing 10,000:1. We created a simple “D.I.Y Streetball Kit” which could be easily assembled anywhere by anyone. We produced 200 of these and distributed them to streetball lovers all over Shanghai. Street basketball became basketball streets. We turned a low budget of RMB100,000 into 200 wholly owned, fully targeted media placements. These were exposed to 2 million people and engaged over 40,000 people in street basketball.|
|The NEW Category||The NEW Category||Bronze Winner||SapientNitro||London||Sneakerpedia||SapientNitro London||London||UNITED KINGDOM||Websites||Foot Locker Europe||Tim Cincotta||James Graham/Kate Eltringham||SapientNitro||London||Malcolm Poynton||Malcolm Poynton||Malcolm Poynton||Robbie Davies/Andy Hajitheodoulou||Blac Ionica||Sneakerpedia is the world's largest sneaker archiving project and the first ever visual wiki, designed to connect sneaker fans with Foot Locker's 'enthusiasm beyond reason' for sneakers. It is a community space, not a market place - to allow fans to connect, share, discuss, follow and help shape future sneaker trends. Sneakerpedia's unique content format provides for an unrivalled user experience amongst the world of user-generated content.||Interactive Designer: Jyotish Nair; Programme Manager: Helen Curtis-Jenkins; Project Manager: David Mercado; Interactive Developers: Ben Dunkley/Mick Horler/David Stugnell/Shaun Dunne; Creative Technology: Cat Le-Huy; Social Media Strategy: Charlie Wells; Twitter: Suzannah Wharfe|
|The NEW Category||The NEW Category||Bronze Winner||The White Agency||Sydney||The Commonwealth Bank of Australia||"The Commonwealth Bank Property Guide"||The White Agency||Ultimo||AUSTRALIA||Augmented Reality||The Commonwealth Bank of Australia||Paul Argus||Phillip McCann||The White Agency||Sydney||Darwin Tomlinson||Marcus Robertson||Luke Sandral||Kathleen Hyland||Greg Miller||Steven Henderson||Vivant||Sydney||Using augmented reality and Google maps, the Property Guide iPhone app gives home buyers a virtual insight into almost every home sale in Australia. It maps data like past sales history and current property listings on to a real world view, and gives users key suburb insights such as demographics, median price and buy/sell guides. Financial tools and advice including calculators, videos and guides are featured in the app to ensure that the home and loan they choose is the right one for them. Click to call functionality and arrange an appointment contact form allows instant access to the Bank.||Media Agency: IKON Communications|
|The NEW Category||The NEW Category||Bronze Winner||Wunderman||São Paulo||Bonafont||"The Tweeting Fridge"||Wunderman||São Paulo||BRAZIL||Blogs,Direct,Social Network Communities||Danone||Eduardo Gagliardi||Maureen Gonzales||Wunderman||São Paulo||Paulo Sanna||Rodrigo Jatene/Adriano Abdalla||Alexandre Lima||Daniel Xavier||Guto Chicanelli||Brazilians drink 0,8 liters of water less than the daily-recommended amount.
The reason: people don't remember to get hydrated.
To change that, Bonafont wanted to remind people to drink more water.
We sent a fridge with 2 liters of Bonafont to one of our most influential tweeters. Every time the fridge was opened, a tweet was posted on the celebrity's timeline, telling all her followers she was drinking water, and motivating them to do the same.
As the fridge opens and closes, the brand's message spreads impressively. Now Bonafont reminds millions of people to drink 2 liters of water every day.
|The NEW Category||The NEW Category||Bronze Winner||Y&R New York||New York||Airwalk||"Invisible Pop-Up Store"||Y&R New York||New York||UNITED STATES||Augmented Reality||Airwalk||Y&R New York||New York||Ian Reichenthal/Scott Vitrone||Kerry Keenan/Graeme Hall/Steve Whittier/Menno Kluin||Felix Richter||Alexander Nowak||Lora Schulson/Nathy Aviram||Jo Kelly/Devon Dentler||Tronic||New York||When Airwalk decided to do a limited edition re-launch of their classic sneaker, the Airwalk Jim, we came up with an entirely new way to do it. We made the world's first ever Invisible Pop-Up Stores. Coupling together cell phones, GPS technology, and Augmented Reality, customers could only buy the Jim if they downloaded the app, went to a pre-determined location, held up their phones, and took a photo of the AR Jim floating there. That allowed them to purchase the sneaker there and then. An exclusive product sold to an exclusive audience for an entirely new retail experience.|
|The NEW Category||The NEW Category||Finalist||BLUE||Paris||Orange||"We are Producteurs"||BLUE||Paris||FRANCE||Websites||Orange||Jean-Denis Vigato||Régis Lefebvre||BLUE||Paris||Guilhem Arnal/Bruno Delhomme||Gilles Rivollier||This is the strategic turn operated by Orange, leader in telecommunications, but not yet recognized as an important actor in the film industry.
How has Blue a branded content agency dealt with this? By bringing a revolution to the film industry.
Orange and its millions of web users and network expertise, in partnership with EuropaCorp, the most important studios in Europe founded by Luc Besson, launches weareproducteurs.com.
The web platform offers the opportunity to take part in an original cinema adventure and to get involved in all the stages of film production, from its conception to its big-screen release.
|The NEW Category||The NEW Category||Finalist||Crispin Porter + Bogusky||Burger King||"Whopper Lust"||Crispin Porter + Bogusky||Boulder||UNITED STATES||Ambient,Direct,Television||Burger King||Kate Ingraham/Carly Tietzer||Crispin Porter + Bogusky||Rob Reilly/Jeff Benjamin||Matt O’Rourke||Brittany Poole/Peter Brown||Daniel Burke||Paul Sutton||Nick Ngai/Randall Fransen||Marcus Silva/Pelun Chen||Experience Designer: Zarni Ko|
|The NEW Category||The NEW Category||Finalist||DDB Tribal Group||Berlin||ENTEGA Renewable Energy||"Food for Thought"||DDB Tribal Berlin GmbH||Berlin||GERMANY||Ambient,Direct,Editorial,Live Events,Outdoor/Poster,Print,Social Network Communities,Television,Webs||ENTEGA Vertrieb Gmbh & Co. Kg||Dr. Karoline Harderer||Ann-Katrin Schelkmann/Caroline Sturm/Sebastian Neumann||DDB Tribal Group||Berlin||Eric Schoeffler||Stefan Schulte/Bastian Meneses von Arnim||Ludwig Berndl/Kristoffer Heilemann||Mona Sibai/Nina Faulhaber/Res Matthys/Edgar Linscheid/Antje Gerwien/Lennart Frank||Lars Buri/Cathrin Ciuraj/Marian Grabmayer/Chan-Young Ramert/Judith Baumgartner/Michael Janke||Dennis De La Haye/Max Merz/Sven Glage/Szymon Plewa/Grover Schrayer/Jan Hinrich Hoffmann||Sebastian Jerez/Steffen Boseckert/Tim Kremer/Mattias Nygard/Christophe-Claude Bugetti||Barbara Simon||trigger happy productions||Berlin||Stephan Vens/Eva Maier-Schönung||Nani Miliane Meimeth||With green energy, ENTEGA strikes a new path in energy supply. To raise the brand awareness we therefore chose a new way of communication: We focused on the cause instead of the product. With the Café Endlager and the Electricity Hog we provided two cities with two “Food for Thought” events on nuclear energy and energy waste. More than 75,000 visitors spread the message by word of mouth and over the web. The worldwide media echo exceeded the invested budget by far.||Conception/Idea: Klemens Schüttken/Ludwig Berndl/Ralf Schmerberg; Photographers: Steffen Roth/Katja Ortmann; Artistic Director: Ralf Schmerberg; Assistance Artistic Directors: Chrisitian Schmid/Heike Pauketat; Architect: Peter Weber; Assistant Producers: Nicolas Blankenhorn/Josefine Bothe; Curation: Dr. Carola Dürr/Ralf Schmerberg; Editorial: Ralf Grauel; Realization: Uwe Tisch; Online: Mindpirates; PR: Bureau N/Silke Neumann; Project Manager: Cornell Henze/Bella Sahin/Mathias Westebbe|
|The NEW Category||The NEW Category||Finalist||Del Campo Nazca Saatchi & Saatchi||Buenos Aires||BGH Air Conditioners||"Big Noses"||Del Campo Nazca Saatchi & Saatchi||Buenos Aires||ARGENTINA||Ambient,Direct,Outdoor/Poster,Print,Television,Websites||BGH||Nicolás Videla/Carina Catalano/Sebastián Nugnez||Juan Manuel Aralda/Mariano Cafarelli||Del Campo Nazca Saatchi & Saatchi||Buenos Aires||Maxi Itzkoff/Mariano Serkin||Diego Medvedocky/Ignacio Ferioli||Diego Medvedocky||Ignacio Ferioli||Adrián Aspani||María de la Paz Landeyro||Guido Fusetti/Sebastián Beretta||Peluca Films||Buenos Aires||Diego y Vlady||Alejandro De Michele||Happy Together||BGH wanted to launch its new line of Air Conditioners with five air filtering stages, the Air Conditioner units that provide the purest air of all. For the launch, they decided to help those who need pure air most: Big Noses. That’s why if you had a Big Nose, BGH gave you a 25% discount. Because figuring out whose nose is big and whose isn’t is such a delicate matter, we created: THE NOSE-O-METER. A device capable of measuring the length of a nose. If your nose reached the sensor, a siren went off and you won the discount.||Post-Production Company: Che Revolution Post|
|The NEW Category||The NEW Category||Finalist||Deutsch||New York||Microsoft Windows Azure||Deutsch Inc.||New York||UNITED STATES||Mobile||Microsoft||Jayme Maultasch/Joseph Rector/Paulette Stone||Deutsch||New York||Greg DiNoto||Steve Nesle||Donovan Goodly/John Heath||John Heath||Roxy Feldman/Channing Ritter||Chris Shipman||Stephanie Lee-Pang||Lev Kuperman||WIRED||New York||THE CHALLENGE: Coders hate advertising. And yet we were tasked with using advertising to communicate that Microsoft's new cloud-based development platform – Windows Azure – was designed to let creative developers work their magic in the cloud.
THE SOLUTION: An ad whose code can be hacked by the coder community.
|The NEW Category||The NEW Category||Finalist||JWT Always Shanghai||Shanghai||M Jeans Fashion & Accessories||"The Skate Wash Denim"||JWT Shanghai||Shanghai||CHINA||Direct,Live Events,Outdoor/Poster||Meters\bonwe||Josephine Pan/Lily Sun||JWT Always Shanghai||Shanghai||Elvis Chau||Rojana Chuasakul||Jun Qian||Gavin Wang||Jane Zhang/Joan Wang||Alvin Qi/Will Zhu||Shanghai Kui You Advertising||Yang Bin||What kind of jeans represents authentic street culture? Mjeans invented an unconventional denim wash called the “Skate Wash.” We turned an entire skateboard park into an outdoor ad, using more than 450m2 of denim to cover the paths and invited skateboarders to skate freely on the denim. A unique skate wash denim was “Born off the streets,” under the wheels: We cut the denim and used it for a limit edition street jeanswear.|
|The NEW Category||The NEW Category||Finalist||Ogilvy & Mather Japan||Tokyo||Sneaker Freaker Magazine||"Dog Poop Insurance"||Ogilvy&Mather Japan||Tokyo||JAPAN||Outdoor/Poster,Websites,An Idea of New Services||Sneaker Freaker Pty Ltd||Simon Wood||Ogilvy & Mather Japan||Tokyo||Shingo Ichimura||Satoko Takada/Chris Gurney||Satoko Takada||Tatsuya Kuritsuka||Takakazu Aoyama||Kiyonori Saioji/Keikei Go||Shigetaka Hashiguchi||Amana, Tokyo/Loki||Tokyo||Hiroki Nishimura||Nobuaki Doi/Yusaku Najima||Hidetake Kodama||To the fashion conscious consumers of Japan we introduced a product that safeguards their fashion investment – their Sneakers. As a nation of dog lovers, they do not love it when they constantly have to clean their soles. “Sneaker Freaker” magazine has created an insurance policy called ‘Dog Poop Insurance’. A viral video was developed that communicated the concept.
The video received over 30,000 views from its official launch on 2nd March within a week. During the month of March, it ranked in the ‘Top 10’ on Yahoo Japan’s popular video ranking and Google Search reached over 500,000 hits.
|The NEW Category||The NEW Category||Finalist||Ogilvy Shanghai||Shanghai||361||"Delay the Work Day"||Ogilvy Shanghai||Shanghai||CHINA||Online/Offline Games,Outdoor/Poster,Print||361 (China) Co., Ltd.||Jizheng Liu||Ogilvy Shanghai||Shanghai||Kevin Lee||Adams Fan/Ryan Falch/Pickle Guo||Zhang Lei/Kevin Lee/Kelvin Leong/Haibo Huang/Xiao Kun/Tianli Liu/Chookian Khoo||Jeep Chow||Aywei Wong/Weisian Lee||Zhang Lei/Kevin Lee||Attic Post||Shanghai||Chye Yee Chow||Hush Studios, Shanghai||Typographer: Kevin Lee/Zhang Lei; Editor: Wang Fang|
|The NEW Category||The NEW Category||Finalist||TBWA\Berlin||Berlin||Absolut Vodka||"MADE"||TBWA\Berlin||Berlin||GERMANY||Ambient,Blogs,Live Events,Outdoor/Poster,Websites||Pernod Ricard Deutschland GmbH||Alain Dufossé/Bernhard Eisheuer/Katja Borsetzky/Christina Elste/Catherina Zeman||Richard Breaux/David Barton/Alexis Mardon||TBWA\Berlin, Berlin/CHE*CHE||Berlin||Nico Zeh/Tatjana Stein/Kurt Georg Dieckert/Stefan Schmidt||Dirk Henkelmann/Philip Borchardt||Dirk Henkelmann/Felicitas Olschewski/Philip Loeffel||Philip Borchardt/Philipp Migeod||Niels Krueger/Robert Wunsch/Ricardo Mueller||Veit Moeller/Andrew Morgan/Ricardo Mueller/Chehad Abdallah/Benedikt Gansczyk/Thomas Kohl||Luise Biesalski/Philip Gaedicke/Alexis Dornier||Veit Moeller/Andrew Morgan/Ricardo Mueller/Chehad Abdallah/Benedikt Gansczyk/Thomas Kohl||Matthias Maercks/Niki Drakos/Johannes von Liebenstein||Miki/Valerie Goodman/Crada||ABSOLUT wanted to create a place where creative collaborations are encouraged and fostered. A place for people who love art and creativity. A place where diverse creative minds can join forces to create new and unseen things. MADE was born as a platform devoted to the formula of creative clashes. This became the rationale for everything, from the development of the space by 12 very different creatives, to the diverse Artists, participating in the projects. It is reflected in all communication, and even resulted in the creation of a unique new media channel.||Cinematographer: Matthias Maercks/Niki Drakos; Architect: Alexis Dornier; Interface: Wolf Deiss|
|The NEW Category||The NEW Category||Finalist||Y&R Colombia||Bogotá||Fundación Telefónica||"Kid Rescue"||Y&R Colombia||Bogotá||COLOMBIA||Mobile||Telefónica||Y&R Colombia||Bogotá||Mauricio Rocha||Tito Chamorro/Victor Osorio/Julian Jaramillo||Jorge Millan/Diego Suarez||Sebastian Sanchez||Alejandro Narvaez/Fabian Marrugo||Leonardo Carrasco||Camilo Paez/Sergio Gaitan||Colombia has 1.6 million uneducated children, half of which work on the streets. Our challenge is to reduce child labor in Colombia, but we face a huge tactical problem—identifying and geo-locating these children.
We developed a smart phone application that empowers everyone to denounce child labor by creating a real-time data system exclusively accessible to social workers of Fundación Telefónica—enabling them to evaluate each case before taking action.
Using two existing platforms (mobile tagging and a Google maps mash-up) we were able to minimizing cost for our client and create an immediate solution to a real problem.
|Motion Graphics: David López; App Development: Fonkie Monkie|