(London, 14 November 2011) The 26th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

BBDO Guerrero/Proximity, Makati City took the first place in the Philippines Statue tally at the 2011 London International Awards.

They won a Silver Statue in TV/Cinema/Online Film – Cosmetics/Toiletries/Pharmaceuticals with their work for Saridon titled “Hammer.” Their other statue, a Bronze, was for Saridon titled “Butcher”, “Carpenter” and “Laundry” in Poster - Campaign. They also placed as a Finalist for the same Campaign in Print - Consumer Campaign.

“BBDO Guerrero/Proximity, Makati City has done it again. Their talent is exemplary and indicates what is available in the Philippines, “ said Barbara Levy, President of LIA.

Other winning company from the Philippines:

Campaigns and Grey, Makati City was honoured with a Silver LIA for their work for Ducolax titled “Louis” in Radio – Use of Music.

The following have attained Finalist status:

Ace Saatchi & Saatchi Makati City attained Finalist Status:

• Radio – Public Service/Social Welfare for Toyota – Don't Text and Drive titled "Text ECG"

DDB Philppines Makati City attained Finalist Status:

• Design – Use of Illustration Campaign for Monami Ball Point Pens titled "Vase", "Plate" and "Bowl"

This year only three Grand LIAs were awarded.

Crispin Porter + Bogusky, Boulder has won the Grand LIA in The NEW Category for American Express OPEN “Small Business Saturday.”

Marshall Street Editors, London was awarded a Grand LIA in the Medium of TV/Cinema/Online Film – Technique for Heineken “The Entrance.”

JWT, Shanghai was awarded a Grand LIA in the medium of Print for Samsonite Suitcase titled “Heaven and Hell.”

Of the 14,283 submissions, from 79 countries, less than four percent (3.6%) attained Shortlist status. Of those elite selections, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.

LIA has also awarded Network of the Year, Agency of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.

Network of the Year: BBDO

Agency of the Year: BBDO New York, New York

Post-Production Company of the Year: The Mill

All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.

To Access the Press site: http://www.liaentries.com/press/
Username: pressaccess
Password: liapress2011

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