From: London International Awards
Contact: Bee Lee: beelee@liaawards.com
Janine Schoonover: janineschoonover@liaawards.com
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EMBARGOED UNTIL MONDAY, 14 Nov 2011, 1900hrs GMT
EURO RSCG BANGKOK
WINS TWO SILVER STATUES
AT THE 26TH ANNUAL
LONDON INTERNATIONAL AWARDS
(London, 14 November 2011) The 26th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
Euro RSCG
Bangkok was the only agency in Thailand to be awarded two Silver Statues at LIA 2011.
Their work for Shieldtox Naturgard titled “Frog” won two Silver Statues; one in Print – Household Products; the other in Poster – Household Products. They also attained Finalist for Shieldtox Naturgard titled “Chameleon” in Print – Household Products and Poster – Household Products.
“Thailand has proven its strength again in the media of Print and Poster,” commented Barbara Levy, President of LIA. “Every year, we look forward to showcasing the talent from Thailand.”
Other winning
companies in Thailand include:
Y&R
Thailand won one Silver
Statue:
• Silver – Radio – Campaign for Ichitan Double Drink titled "Pet", "Bully", " Asteroid" and “Killer Bees"
Creative
Juice/Bangkok (TBWA) won two Bronze Statues and three Finalists:
• Bronze – Print – Consumer Campaign for M Wrap titled "Fish", "Chicken" and "Pork"
• Bronze – Print – Household Products for M Wrap titled “Pork"
• Finalist – Print – Household Products for M Wrap titled “Chicken"
• Finalist – Poster – Campaign for M Wrap titled "Fish", "Chicken" and "Pork"
• Finalist – Poster – Household Products for M Wrap titled “Chicken”
The Leo
Burnett Group Thailand
won one Bronze Statue:
• Bronze – TV/Cinema/Online Film – Banking/Financial for TMB Corporate Branding titled "Panyee FC"
Hakuhodo
Asia Pacific attained 10 Finalists:
• Print – Consumer Campaign for IT Works / Time Works titled "House", "Office" and "Laboratory"
• Print – Art Direction for IT Works / Time Works titled "House"
• Print – Art Direction for IT Works / Time Works titled "Laboratory"
• Print – Art Direction for IT Works / Time Works titled "Office"
• Print – Home Furnishings/Appliances for IT Works / Time Works titled "House"
• Print – Home Furnishings/Appliances for IT Works / Time Works titled "Laboratory"
• Print – Home Furnishings/Appliances for IT Works / Time Works titled "Office"
• Poster – Campaign for IT Works / Time Works titled "House", "Office" and “Laboratory"
• Poster – Home Furnishings/Appliances for IT Works / Time Works titled "House"
• Poster – Home Furnishings/Appliances for IT Works / Time Works titled "Laboratory"
This year
only three Grand LIAs were awarded.
Crispin Porter + Bogusky, Boulder has won the Grand LIA in The NEW Category for American Express OPEN “Small Business Saturday.”
Marshall Street Editors, London was awarded a Grand LIA in the Medium of TV/Cinema/Online Film – Technique for Heineken “The Entrance.”
JWT, Shanghai was awarded a Grand LIA in the medium of Print for Samsonite Suitcase titled “Heaven and Hell.”
Of the 14,283 submissions, from 79 countries, less than four percent (3.6%) attained Shortlist status. Of those elite selections, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.
LIA has also awarded Network of the Year, Agency of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.
Network of the Year: BBDO
Agency of the Year: BBDO New York, New York
Post-Production Company of the Year: The Mill
All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.
To Access the Press site: http://www.liaentries.com/press/
Username: pressaccess
Password: liapress2011