(London, 14 November 2011) The 26th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Crispin Porter + Bogusky, Boulder won the Grand LIA in The NEW Category.
They were awarded the Grand LIA for American Express Open titled “Small Business Saturday”. They were also awarded two Gold and three Bronze Statues.
• Gold - The NEW Category for American Express Open titled “Small Business Saturday”
• Gold - Integrated Campaign for Domino’s Pizza titled “Show us your Pizza”
• Bronze - The NEW Category for Baby Carrots titled “Eat ‘em like Junk Food”
• Bronze – Integrated Campaign for Baby Carrots titled “Eat ‘em like Junk Food”
• Bronze - Digital – Foods Campaign for Domino’s Pizza titled “Show us your Pizza”
They also attained two Finalists; one in The NEW Category and one in Non-Traditional

The US agency with the longest list of awards was BBDO New York, they won one Gold Statue, five Silver Statues, ten Bronze Statues and attained 18 Finalists. In addition to their Statue wins BBDO New York was awarded the LIA ‘Agency of the Year’ for 2011.

BBDO New York:
• Gold - TV/Cinema/Online Film – Editing and Silver in Cinematography for AT&T titled “Entertainment”
• Silver - TV/Cinema/Online Film - Corporate Image for FedEx titled “Retirement”
• Silver - TV/Cinema/Online Film - Web Services for HBO titled “Elevator”
• Silver - TV/Cinema/Online Film - Media Promotion for HBO titled “Yacht”
• Silver - TV/Cinema/Online Film - Confections/Snacks for Snickers titled “Party”
• Bronze - TV/Cinema/Online Film - Telecommunications for AT&T titled "Spider"
• Bronze - TV/Cinema/Online Film – Cinematography for AT&T titled "Bedtime Stories"
• Bronze - TV/Cinema/Online Film – Campaign for FedEx titled "Exchange Student", "Names" and "Retirement"
• Bronze - TV/Cinema/Online Film – Media Promotion for HBO titled "Underdog"
• Bronze - TV/Cinema/Online Film – Campaign for HBO titled "Elevator", "Tuxedo", "Fan", "Pen",
"Reading Signs" and "No Worries"
• Bronze - TV/Cinema/Online Film – Web Services for HBO titled "Tuxedo"
• Bronze - TV/Cinema/Online Film – Web Services for HBO titled "Fan"
• Bronze – Design - Use of Illustration for Gillette Fusion ProGlide titled "Million Emotions"
• Bronze - The NEW Category for Autism Speaks titled "Letterbombing Governor Paterson"
• Bronze - Integrated Campaign for AT&T "The Last Text Integrated Campaign"
They also attained 18 Finalists: three in Design, one in Digital, two in Non-Traditional, four in Print and eight in TV/Cinema/Online Film

“The USA performed extremely well this year. They have the most Winners and Finalists in our Show. In addition. Crispin Porter + Bogusky, Boulder is the Grand LIA Winner, and BBDO New York won Agency of the Year,” observed Barbara Levy, President of LIA. “Once again, the USA has flexed their creative muscles with a very good showing. It was all well deserved.”

Other winning companies from the United States included:

AKQA, San Francisco won one Gold LIA:
• Gold - Digital – Games for Xbox Halo Reach titled "Remember Reach"

Charlex, New York won one Gold Statue:
• Gold - TV/Cinema/Online Film – Animation for Charlex titled "ShapeShifter"

JWT, San Juan won one Silver LIA:
• Silver – Radio - Public Service/Social Welfare for Race for the Cure titled "Race"

Latin Works, Austin won one Gold, two Silver and one Bronze Statues:
• Gold in Radio – Entertainment for Cine Las Americas International Film Festival titled "Merkel"
• Silver in Radio – Campaign for Cine Las Americas International Film Festival titled “Cameron", "Merkel"
and "Obama"
• Silver in Radio – Entertainment for Cine Las Americas International Film Festival titled "Obama"
• Bronze in Radio – Entertainment for Cine Las Americas International Film Festival titled "Cameron"

Method Studios, Los Angeles won one Gold Statue:
• Gold - TV/Cinema/Online Film – Visual Effects for Xbox Halo Reach titled "Deliver Hope"

Ogilvy & Mather, New York won one Gold Statue:
• Gold - Integrated Campaign for IBM titled "Watson"

Psyop, New York won one Gold LIA:
• Gold - TV/Cinema/Online Film – Animation for LG Kompressor Elite titled "Something's Lurking"

R/GA, New York won three Gold Statues and one Silver Statue:
• Gold - The NEW Category for Nike titled “The Film Room”
• Gold - The NEW Category for R/GA titled "Pay With A Tweet"
• Gold – Design - Environmental Installations/Displays - Temporary for Nike titled "The Film Room"
• Silver – Non-Traditional – Sports – Nike titled “The Film Room”
They also attained a Finalist in Digital

Saatchi & Saatchi, New York won one Gold LIA:
• Gold - TV/Cinema/Online Film – Public Service/Social Welfare for Opposition to Prop 8 titled "Devin & Glenn"

Y&R, Chicago won one Gold Statue, three Silver Statues and one Bronze Statue:
• Gold - Radio - Home Products for Craftsman titled "Bridge"
• Silver in Radio – Home Products for Craftsman titled "Ark"
• Silver in TV/Cinema/Online Film – Public Service/Social Welfare for National Domestic Violence Hotline
titled "It Rarely Stops"
• Silver in Design – Brochures/Catalogues – Consumer for PETA titled "How to Train Your Elephant"
• Bronze in Radio – Foods for Einstein Brothers Bagels titled "Lumpy Lukewarm Substance"
They also attained one Finalist in TV/Cinema/Online Film – Use of Licensed Music

Y&R, New York won one Gold Statue, one Silver Statue and two Bronze Statues:
• Gold - TV/Cinema/Online Film – Visual Effects for LG Kompressor Elite titled "Something's Lurking"
• Silver - TV/Cinema/Online Film - Automotive for LR4 titled "Pathological Liar"
• Bronze - TV/Cinema/Online Film – Automotive for LR4 titled "Cops"
• Bronze - The NEW Category for Airwalk titled "Invisible Pop-Up Store"
They also attained two Finalists; one in TV/Cinema/Online Film and one in Digital

A52, Santa Monica won one Silver LIA:
• Silver in TV/Cinema/Online Film – Animation for LEGO titled "The Brick Thief"

Arc Worldwide, Chicago won one Silver Statue:
• Silver - Design – Environmental Installations/Display – Permanent for McDonald's Retail titled "SEEQ"

Arnold Worldwide, Boston won one Silver Statue and one Bronze Statue:
• Silver in Design – Poster Campaign for Self chec titled "Anelisa", "Leon", "Aisha" and "Nick"
• Bronze - TV/Cinema/Online Film – Public Service/Social Welfare for truth titled "Spheres"
They also attained two Finalists; one in TV/Cinema/Online Film and one in Integrated Campaign

Euro RSCG, New York won two Silver Statues:
• Silver - TV/Cinema/Online Film - Beverages – Alcoholic for Dos Equis titled "Italian Countryside"
• Silver - TV/Cinema/Online Film - Beverages – Alcoholic for Dos Equis titled "Pygmy"
They also attained two Finalists; one in TV/Cinema/Online Film and one in Radio

harvest Films, Santa Monica won one Silver LIA:
• Silver - TV/Cinema/Online Film - Public Service/Social Welfare for truth titled "Unsweetened Truth"
They also attained three Finalists; two in TV/Cinema/Online Film and one in Integrated Campaign

Kirshenbaum Bond Senecal + Partner, New York won one Silver Statue:
• Silver - The NEW Category for BMW ActiveE titled "BMW ActiveE Experiment"

Mekanism, San Francisco won one Silver Statue:
• Silver - TV/Cinema/Online Film – Animation for Lipton Brisk Iced Tea titled "Brisk Machete"

Mullen, Boston won one Silver Statue and two Bronze Status:
• Silver - TV/Cinema/Online Film - Campaign for JetBlue titled "Cab Jam", "Glass Half Full",
"The Local" and "Transparency"
• Bronze - TV/Cinema/Online Film - Retail for Planet Fitness titled "Application"
• Bronze - TV/Cinema/Online Film – Campaign for Planet Fitness titled "Lift Things Up", "Application"
and "Bunny"
They also attained two Finalists in Integrated Campaign

Outside Edit + Design, New York won three Silver Statues:
• Silver - in TV/Cinema/Online Film – Beverages – Alcoholic for Dos Equis titled "Italian Countryside"
• Silver - in TV/Cinema/Online Film – Beverages – Alcoholic for Dos Equis titled "Pommel Horse"
• Silver - in TV/Cinema/Online Film – Beverages – Alcoholic for Dos Equis titled "Pygmy"

Psyop, Los Angeles won one Silver LIA:
• Silver - TV/Cinema/Online Film – Animation for Xbox Fable III titled "Revolution"

Bang, New York won one Bronze LIA:
• Bronze - Music Original – Song for Victoria's Secret Swimsuits titled "Bikini Bombshell"

Blind Visual Propaganda, Santa Monica won one Bronze Statue:
• Bronze - TV/Cinema/Online Film – Technique - Animation for Audi A7 titled titled "Imagination"

Emoto Music, Santa Monica won one Bronze Statue:
• Bronze in TV/Cinema/Online Film – Music - Music Adaptation for National Domestic Violence
Hotline titled "It Rarely Stops"

Energy BBDO, Chicago won one Bronze Statue:
• Bronze - TV/Cinema/Online Film – Confections/Snacks for Wrigley Orbit titled "Prom Date"

Evolution Bureau, San Francisco won one Bronze Statue:
• Bronze - TV/Cinema/Online Film - Music - Use of Licensed Music for Juicy Fruit titled "Angel"
They also attained one Finalist in TV/Cinema/Online Film – Use of Licensed Music

human, New York won one Bronze Statue:
• Bronze - TV/Cinema/Online Film - Music - Music Original – Underscore for Xbox Halo Reach
titled "Deliver Hope"
They also attained one Finalist in TV/Cinema/Online Film – Music Original – Underscore

JWT, New York won one Bronze Statue:
• Design - Environmental Installations/Displays – Temporary for Human Rights Watch titled "Burma"

Leo Burnett, Chicago won six Bronze Statues:
• Bronze - TV/Cinema/Online Film - Insurance for Allstate titled "Raccoon"
• Bronze - TV/Cinema/Online Film - Insurance for Allstate titled "Lawn Game"
• Bronze - TV/Cinema/Online Film - Insurance for Allstate titled "Flag"
• Bronze - TV/Cinema/Online Film - Insurance for Allstate titled "GPS"
• Bronze - TV/Cinema/Online Film - Campaign for Allstate titled "Douglas Fir", "GPS", "Raccoon" and "Toddler"
• Bronze - Integrated Campaign for Allstate titled "Mayhem"
They also attained one Finalist in TV/Cinema/Online Film – Music Original – Song

The following have attained Finalist status:

Amber Music, New York in TV/Cinema/Online Film – Music – Music Original - Song
Big Sky Edit, New York in TV/Cinema/Online Film – Technique - Editing
Big Spaceship, Brooklyn in Digital – Confections/Snacks Campaign
Deutsch, New York in The NEW Category
Duotone Audio Group, New York in TV/Cinema/Online Film – Music – Music Original – Underscore
Endless Noise, Santa Monica in TV/Cinema/Online Film – Music – Use of Licensed Music
Goodby, Silverstein & Partners, San Francisco in Digital – Innovation

This year only three Grand LIAs were awarded.

Crispin Porter + Bogusky, Boulder has won the Grand LIA in The NEW Category for American Express OPEN titled “Small Business Saturday.”

Marshall Street Editors, London was awarded a Grand LIA in the Medium of TV/Cinema/Online Film – Technique for Heineken titled “The Entrance.”

JWT, Shanghai was awarded a Grand LIA in the medium of Print for Samsonite Suitcase titled “Heaven and Hell.”

Of the 14,283 submissions, from 79 countries, less than four percent (3.6%) attained Shortlist status. Of those elite selections, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.
LIA has also awarded Network of the Year, Agency of the Year and
Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.

Network of the Year: BBDO
Agency of the Year: BBDO New York, New York
Post-Production Company of the Year: The Mill

All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.

To Access the Press site: http://www.liaentries.com/press/
Username: pressaccess
Password: liapress2011

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LIA 2011©