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Bronze Winner

Radio
Retail Foods and Stores
Entrant: Three Drunk Monkeys, Sydney
IKEA
"Holidays"
Credits
Corporate Name of Client: IKEA
Client Account Director: Jacqueline Ling
Agency Account Director: Carolyn Contois
Agency: Three Drunk Monkeys, Sydney
Executive Creative Directors: Justin Drape/Scott Nowell
Creative Director: Leslie Ali
Copywriters: Tim Cairns/Tim Green
Agency Producer: Thea Carone
Production Company: Eardrum Australia, Sydney
Director: Ralph Van Dijk

Basic description of the project:
People like the idea of an IKEA Kitchen. But they are turned off by having to put it together themselves. We needed to let them know that IKEA could do all the hard bits for them.

LIA 2011©

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