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Bronze Winner

Radio
Retail Foods and Stores
Entrant: The Gunnery, Singapore
Samroc Paint Colour Mixing
"Awesome Light"
Credits
Corporate Name of Client: Samroc Paint & Hardware
Client Account Director: Felicia Goh
Agency Account Director: Aisha Lo
Agency: Lowe Singapore, Singapore
Chief Creative Officers: Clinton Manson/Dominic Stallard
Executive Creative Directors: Clinton Manson/Dominic Stallard
Creative Director: Steve Straw
Copywriter: Steve Straw
Recording Studio: The Gunnery, Singapore
Audio Engineer: Evan Roberts

Basic description of the project:
Every paint brand sells colour. But what about the colours that don't exist yet (except in your imagination)? As authorities on colour, SAMROC offers a colour mixing/creation service that matches what's in your head, even if you don't have the words to articulate it.

LIA 2011©

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