Radio Public Service/Social WelfareEntrant:
DDB Colombia,
Bogotá
Military Forces of Colombia "The Code"
Credits Corporate Name of Client: Military Forces of Colombia Client Account Director: Jose Obdulio Espejo Agency Account Director: Luis Fernando Castilla Agency: DDB Colombia, Bogotá Chief Creative Officer: Andres Mazuera Executive Creative Directors: Rodrigo Davila/Rodrigo Bolivar Creative Directors: Juan Palma/Juan Espitia/ Alfonso Diaz Copywriters: Alfonso Diaz/Mario Leon Agency Producers: Isabel Paez/Fernando Diaz Production Company: DDB Colombia, Bogotá Director: Carlos Portela Executive Producer: Bibiana Pinzón Recording Studio: Radio Bemba, Bogotá Audio Engineers: Amaury Gutierrez/Diego Bautista Sound Design Company: Radio Bemba, Bogotá Sound Designers: Carlos Portela/Amaury Gutierrez/ Diego Bautista Music Production Company: Radio Bemba, Bogotá Music Producers: Amaury Gutierrez/Diego Bautista Music Composers: Carlos Portela/Alfonso Diaz Music Performed By: Compatriots Artistes: Natalia Gutierrez/Angelo
Translation: BETTER DAYS SONG
In the middle of the night
Thinking about what I love the most
I feel the need to sing
What my heart has to give
I talk about those I love
About how much I miss them
I talk about pride and strength
Which beat inside my heart
CHORUS
A new dawn singing this message
from my heart
Although I'm tied up and alone I feel as if I'm by your side
Listen to this message brother
I want to keep on fighting
For my friends, mi family, my children
We will soon see each other again
I'm sure better days are coming
CHORUS
A new dawn singing this song
From my heart
This song which carries me
Listen to this message brother
A new dawn singing this song
From my heart
This song which carries me
Listen to this message brother
Listen to this message brother
Basic description of the project: In Colombia there are policemen and soldiers who have been kidnapped over 12 years. They only find out about news that the guerilla wants them to hear. In an effort to speak directly to their men, and considering that radio is the only means of communication, a song was created which contained a hidden message to boost morale in the chorus written in Morse code.
For the first time over a decade, the voice of the Military Forces of Colombia broke guerilla enemy lines with the power of information and reached their men to give them strength and hope.