Gold Winner
Radio
Media Promotion Entrant: Y&R Brazil, São Paulo Radio Eldorado
"Moving"
Media Promotion Entrant: Y&R Brazil, São Paulo Radio Eldorado
"Moving"
Credits
Corporate Name of Client: Radio Eldorado
Client Account Directors: Joao Rosas/Renata Ucha/
Marcio Lino Goncalves
Agency Account Directors: Sylvia Panico/Alessandro Cardoni
Agency: Y&R Brazil, São Paulo
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Director: Sergio Fonseca
Copywriters: Fabio Tedeschi/Roberto Kilciauskas/
Rui Branquinho/Flavio Casarotti
Executive Agency Producer: Nicole Godoy
Agency Producers: Cleo Goncalves/Paulo SIlva
Production Company: Zeeg
Producer: Gabs Carrera
Voice-overs: Andre Goes/Angela Rage
Basic description of the project:
The longest radio spot ever made. Eldorado Radio, one of the most important stations in Brazil, was about to change its dial position, from 92.9 to 107.3. The day before the relocation, the radio went on air, broadcasting its regular programming, but we could hear noises in the background, such as boxes being dragged, hammering, drilling, etc., during the radio host talking, the songs and the vignettes. From time to time, the hosts explained that the radio station would leave that dial on the next day. It was a spot that lasted all day long, except during other advertisers ads.
Corporate Name of Client: Radio Eldorado
Client Account Directors: Joao Rosas/Renata Ucha/
Marcio Lino Goncalves
Agency Account Directors: Sylvia Panico/Alessandro Cardoni
Agency: Y&R Brazil, São Paulo
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Director: Sergio Fonseca
Copywriters: Fabio Tedeschi/Roberto Kilciauskas/
Rui Branquinho/Flavio Casarotti
Executive Agency Producer: Nicole Godoy
Agency Producers: Cleo Goncalves/Paulo SIlva
Production Company: Zeeg
Producer: Gabs Carrera
Voice-overs: Andre Goes/Angela Rage
Basic description of the project:
The longest radio spot ever made. Eldorado Radio, one of the most important stations in Brazil, was about to change its dial position, from 92.9 to 107.3. The day before the relocation, the radio went on air, broadcasting its regular programming, but we could hear noises in the background, such as boxes being dragged, hammering, drilling, etc., during the radio host talking, the songs and the vignettes. From time to time, the hosts explained that the radio station would leave that dial on the next day. It was a spot that lasted all day long, except during other advertisers ads.
LIA 2011©
