Radio CampaignEntrant:
303LOWE,
Sydney
Harley-Davidson Australia "Riding South", "Riding East", " Riding North"
Credits Corporate Name of Client: Harley-Davidson Australia Client Account Director: Adam Wright Agency Account Directors: Matt Clarke/Brodie Neader Agency: 303LOWE, Sydney Executive Creative Director: Simon Langley Copywriter: Ben Gartland Agency Producer: Lucy Trengove Sound Design Company: Stellar Sound, Sydney Sound Designer: Brad Powers Voice-overs: Jack Campell (Riding South), Robert Mamone (Riding East), Adam Witby (Riding North)
Basic description of the project: To coincide with the launch of the new Harley Backline, we created a radio campaign designed to encourage the audience to simply take a test ride and discover what their life could be like on the back of a new Harley. Riding a Harley is unlike any other mode of transport. As soon as you’re on one you feel the spirit of independence and freedom. These spots bring that truth to life.