Finalist
Package Design
Toiletries Entrant: ADK, Tokyo 3210 - Hair Styling Products
Toiletries Entrant: ADK, Tokyo 3210 - Hair Styling Products
Credits
Corporate Name of Client: Hoyu
Agency: ADK, Tokyo
Design Company: Katachi, Tokyo/Iro, Tokyo
Packaging Manufacturing Company: ADK, Tokyo
Creative Director: Tomohiro Sakurai
Copywriter: Hideo Fujimoto
Art Directors: Mutsumi Ajichi/Kunikazu Hoshiba
Basic description of the project:
The product concept was a "countdown". The idea behind the product marketing was "near the end of the styling process, the client feels mounting anticipation." The name chosen to tie in with the countdown concept was "3210". The shape of the packaging also represents the idea of a countdown in progress in the sense that it expresses the Japanese esthetic sense of dynamic beauty, beauty perceived in incomplete rather than complete forms.
Corporate Name of Client: Hoyu
Agency: ADK, Tokyo
Design Company: Katachi, Tokyo/Iro, Tokyo
Packaging Manufacturing Company: ADK, Tokyo
Creative Director: Tomohiro Sakurai
Copywriter: Hideo Fujimoto
Art Directors: Mutsumi Ajichi/Kunikazu Hoshiba
Basic description of the project:
The product concept was a "countdown". The idea behind the product marketing was "near the end of the styling process, the client feels mounting anticipation." The name chosen to tie in with the countdown concept was "3210". The shape of the packaging also represents the idea of a countdown in progress in the sense that it expresses the Japanese esthetic sense of dynamic beauty, beauty perceived in incomplete rather than complete forms.
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