Package Design FoodsEntrant:
Havas City,
Paris
Monoprix
Credits Corporate Name of Client: Monoprix Agency Account Directors: Charlotte David/Julie Bresson/ Timandra Breot Agency: Havas City, Paris/BETC Euro RSCG, Paris Creative Director: Florence Bellisson Copywriters: Dominique Marchand/Valentine Gilbert/ Lucie Pardo Design Conception: Cleo Charuet Designer: Arnaud Deroudilhe
Translation: Tomates Entières (Peeled Tomatoes)
Lait Demi-Écrémé (Half-Fat Milk)
Thé English Breakfast (English Breakfast Tea)
Haricots Verts Fins (Skinny Green Beans)
Chips Ondulées (Potato Chips)
HUILE D'OLIVE (OLIVE OIL)
Basic description of the project: Paying tribute to Pop Art and readopting the bayadere style of the brand's communication, we
chose a colorful and militant look, both straight and cheerful. The products are not shown, but
exclusively named on their packaging, in big capital letters creating a clear and graphic
design. Each of them has a unique, amusing phrase or witty word play. Every product is an
ambassador of the brand's message: daily life should never be routine, but beautiful and fun.