Integrated CampaignEntrant:
Ogilvy & Mather,
New York
IBM "Watson"
Credits Media Type: Branded Content, Digital, Print, TV/Cinema/Online Film Corporate Name of Client: IBM Agency: Ogilvy & Mather, New York Chief Creative Officer: Steve Simpson Group Creative Directors: David Korchin/Jason Marks Executive Creative Directors: Susan Westre/Tom Godici/ Greg Ketchum Creative Directors: Mark Girand/Michael Paterson Copywriters: Niels West/Steven Schroth Art Director: Miles Gilbert Executive Agency Producer: Lee Weiss Agency Producers: Jenn Pennington/Erika Tribble Director: Paul Bozymowski Sound Design Company: Pulse Music Executive Digital Producer: Pierre Wendling Music Producer: Karl Westman