The NEW CategoryEntrant:
DDB Tribal Group,
Berlin
ENTEGA Renewable Energy "Food for Thought"
Credits Media Type: Ambient, Direct, Editorial, Live Events, Outdoor/Poster, Print, Social Network Communities, Television, Webs Corporate Name of Client: ENTEGA Vertrieb Gmbh & Co. Kg Client Account Director: Dr. Karoline Harderer Agency Account Directors: Ann-Katrin Schelkmann/Caroline Sturm/ Sebastian Neumann Agency: DDB Tribal Group, Berlin Chief Creative Officer: Eric Schoeffler Executive Creative Directors: Stefan Schulte/Bastian Meneses von Arnim Creative Directors: Ludwig Berndl/Kristoffer Heilemann Copywriters: Mona Sibai/Nina Faulhaber/ Res Matthys/Edgar Linscheid/ Antje Gerwien/Lennart Frank Art Directors: Lars Buri/Cathrin Ciuraj/ Marian Grabmayer/Chan-Young Ramert/ Judith Baumgartner/Michael Janke Photographers: Dennis De La Haye/Max Merz/ Sven Glage/Szymon Plewa/ Grover Schrayer/Jan Hinrich Hoffmann Graphic Designers: Sebastian Jerez/Steffen Boseckert/ Tim Kremer/Mattias Nygard/ Christophe-Claude Bugetti Agency Producer: Barbara Simon Production Company: trigger happy productions, Berlin Executive Producers: Stephan Vens/Eva Maier-Schönung Producer: Nani Miliane Meimeth Conception/Idea: Klemens Schüttken/Ludwig Berndl/Ralf Schmerberg Photographers: Steffen Roth/Katja Ortmann Artistic Director: Ralf Schmerberg Assistance Artistic Directors: Chrisitian Schmid/Heike Pauketat Architect: Peter Weber Assistant Producers: Nicolas Blankenhorn/Josefine Bothe Curation: Dr. Carola Dürr/Ralf Schmerberg Editorial: Ralf Grauel Realization: Uwe Tisch
Online: Mindpirates PR: Bureau N/Silke Neumann Project Manager: Cornell Henze/Bella Sahin/Mathias Westebbe
Basic description of the project: With green energy, ENTEGA strikes a new path in energy supply. To raise the brand awareness we therefore chose a new way of communication: We focused on the cause instead of the product. With the Café Endlager and the Electricity Hog we provided two cities with two “Food for Thought” events on nuclear energy and energy waste. More than 75,000 visitors spread the message by word of mouth and over the web. The worldwide media echo exceeded the invested budget by far.