The NEW CategoryEntrant:
BLUE,
Paris
Orange "We are Producteurs"
Credits Media Type: Websites Corporate Name of Client: Orange Client Account Director: Jean-Denis Vigato Agency Account Director: Régis Lefebvre Agency: BLUE, Paris Creative Directors: Guilhem Arnal/Bruno Delhomme Art Director: Gilles Rivollier
Basic description of the project: This is the strategic turn operated by Orange, leader in telecommunications, but not yet recognized as an important actor in the film industry.
How has Blue a branded content agency dealt with this? By bringing a revolution to the film industry.
Orange and its millions of web users and network expertise, in partnership with EuropaCorp, the most important studios in Europe founded by Luc Besson, launches weareproducteurs.com.
The web platform offers the opportunity to take part in an original cinema adventure and to get involved in all the stages of film production, from its conception to its big-screen release.