Bronze Winner
Non-Traditional
Entertainment Entrant: Jung von Matt, Hamburg JEUDI
"Playing the Underground"
Entertainment Entrant: Jung von Matt, Hamburg JEUDI
"Playing the Underground"
Credits
Corporate Name of Client: Jeudi Records
Client Account Director: Jan Friso Traas
Agency Account Director: Peggy Bienert
Agency: Jung von Matt/Elbe, Hamburg
Executive Creative Director: Sascha Hanke
Creative Directors: Jo Marie Farwick/Jens Pfau/
Tobias Grimm
Copywriter: Florian Hoffmann
Art Director: Benjamin Busse
Basic description of the project:
The varied event series JEUDI held in the Baalsaal (ranked 40th in the top 'scene' clubs of the world) was looking for a way to attract attention in Hamburg's underground scene. Organisers of parties in Hamburg are permitted to put up posters and their posters are huge, colourful and loud. Our goal was to create the poster that would attract everyone to our club and away from other clubs. We also wanted our work to become the talk of the town among our design-oriented target group.
Corporate Name of Client: Jeudi Records
Client Account Director: Jan Friso Traas
Agency Account Director: Peggy Bienert
Agency: Jung von Matt/Elbe, Hamburg
Executive Creative Director: Sascha Hanke
Creative Directors: Jo Marie Farwick/Jens Pfau/
Tobias Grimm
Copywriter: Florian Hoffmann
Art Director: Benjamin Busse
Basic description of the project:
The varied event series JEUDI held in the Baalsaal (ranked 40th in the top 'scene' clubs of the world) was looking for a way to attract attention in Hamburg's underground scene. Organisers of parties in Hamburg are permitted to put up posters and their posters are huge, colourful and loud. Our goal was to create the poster that would attract everyone to our club and away from other clubs. We also wanted our work to become the talk of the town among our design-oriented target group.
LIA 2011©
