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Non-Traditional
Beverages - Non-Alcoholic
Entrant: Ogilvy, Buenos Aires
Coca-Cola
"The Friendship Machine"
Credits
Corporate Name of Client: Coca-Cola
Client Account Director: Guido Rosales
Agency: Ogilvy, Buenos Aires
Executive Creative Director: Gastón Bigio
Creative Directors: Javier Mentasti/Ignacio Ferioli
Copywriter: Nicolás Vara
Art Director: Ignacio Flotta
Head of Art: Jonathan Gurvit/Diego Grandi

Basic description of the project:
The Coca-Cola Friendship Machine was born to celebrate Friend’s Day in Latin America. We designed a 3.5 meter tall vending structure that captured the attention of the consumer. For everyone to enjoy a Coke with their friends and take advantage of the two Cokes for the price of one offer, friends had to cooperate with each other to insert the money into the machine slot.

LIA 2011©

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