Credits Corporate Name of Client: Daimler AG Client Account Directors: Anders-Sundt Jensen/Lüder Fromm Agency Account Directors: Sven Dörrenbächer/Dajana Crantz/ Marijke Fisser Agency: Jung von Matt/Elbe, Hamburg Executive Creative Director: Sascha Hanke Creative Directors: Jo Marie Farwick/Jens Pfau/ Tobias Grimm Copywriters: Henning Robert/Jan-Hendrik Scholz/ Florian Hoffmann Art Directors: Alphons Conzen/Frederico Gasparian/ Benjamin Busse/Damjan Pita Graphic Designer: Samuel Huber Production Company: Erste Liebe Filmproduktion GmbH
Basic description of the project: For the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them.
To achieve this, we used a camera to film what was going on around the corner. The images were projected onto an 18/1-format billboard on a building corner so all motorists and cyclists could see them.