Finalist
Non-Traditional
Automotive Entrant: Serviceplan, Munich BMW M3 Coupe
"BMW Light Wall - Reflection"
Automotive Entrant: Serviceplan, Munich BMW M3 Coupe
"BMW Light Wall - Reflection"
Credits
Corporate Name of Client: BMW AG Deutschland
Client Account Director: Manfred Braeunl
Agency: Serviceplan, Hamburg
Chief Creative Officer: Alexander Schill
Creative Directors: Maik Kaehler/Christoph Nann
Copywriter: Andreas Schriewer
Art Directors: Roman Becker/Manuel Wolff
Graphic Designers: Savina Mokreva/Maximilian Kempe
Basic description of the project:
BMW asked us to develop an idea for the BMW M3 Coupe for a very special billboard at the Hamburg Airport – a 50 x 2 meter light wall in the middle of the arrivals hall.
For a car that exceeds limits, we created a billboard that exceeds limits. We designed a headline out of half letters. To complete them we used their reflection on the shiny floor.
The Result: We doubled the media space for free. We doubled the attention for free.
Corporate Name of Client: BMW AG Deutschland
Client Account Director: Manfred Braeunl
Agency: Serviceplan, Hamburg
Chief Creative Officer: Alexander Schill
Creative Directors: Maik Kaehler/Christoph Nann
Copywriter: Andreas Schriewer
Art Directors: Roman Becker/Manuel Wolff
Graphic Designers: Savina Mokreva/Maximilian Kempe
Basic description of the project:
BMW asked us to develop an idea for the BMW M3 Coupe for a very special billboard at the Hamburg Airport – a 50 x 2 meter light wall in the middle of the arrivals hall.
For a car that exceeds limits, we created a billboard that exceeds limits. We designed a headline out of half letters. To complete them we used their reflection on the shiny floor.
The Result: We doubled the media space for free. We doubled the attention for free.
LIA 2011©
