Non-Traditional Public Service/Social WelfareEntrant:
Publicis Brussels,
Brussels
Reporters Without Borders "The Voice"
Credits Corporate Name of Client: Reporters Without Borders Client Account Director: Olivier Basille Agency Account Directors: Sebastien Desclée/Mikael Ogor Agency: Publicis Brussels, Brussels Creative Directors: Paul Servaes/Alain Janssens Copywriter: Kwint Demeyer Art Director: Daniel Vandenbroucke Planner: Tom Theys
Basic description of the project: Press freedom seems more than normal for people living in Belgium. Reporters Sans Frontières (RSF/ Reporters without Borders) wanted to approach people in a direct way to show them why press freedom is important.
We created the first talking print ad. The ad showed a predator of press freedom (Gadaffi, Putin, Ahmadinedjad), with a QR code in the bottom corner. By scanning this code and putting your iPhone on the mouth of the predator, you could hear a journalist tell the true story of that country.