Non-Traditional
Household Products Entrant: Scholz & Friends, Berlin Panasonic Evoia AA Alkaline Battery
"The Longest Lasting Battery"

Credits
Corporate Name of Client: Panasonic Energy Europe N.V.
Client Account Director: Lars Schimming
Agency Account Director: Salvatore Amato
Agency: Scholz & Friends, Berlin
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Director: Michael Winterhagen
Copywriter: Michael Schoepf
Art Director: Walter Ziegler

Basic description of the project:
Evoia AA Alkaline Batteries’ from Panasonic hold the Guinness Record as longest lasting alkaline batteries of the world. In fact, they last twice as long as comparable products. The new packaging shows this in a simple way: Designed for eight batteries, the packaging carries only four batteries.