Design
Art Direction Entrant: Loducca, São Paulo MTV
"Balloons"

Credits
Corporate Name of Client: MTV Brasil Ltda.
Client Account Directors: Wagner Gorab/Lilian Chwartzmann/
     Ana Penteado
Agency Account Directors: Carmen Assumpção/Sabrina Spinelli/
     Gisele Kumruian
Agency: Loducca, São Paulo
Chief Creative Officer: Guga Ketzer
Creative Directors: Cassio Moron/Pedro Guerra/
     Marco Monteiro
Copywriters: Dulcidio Caldeira/Guga Ketzer/
     Andre Faria
Art Directors: Dulcidio Caldeira/Guga Ketzer/
     Andre Faria
Production Company: ParanoidBR, São Paulo
Illustrator: Daniel Semanas
Animator: Daniel Semanas
Executive Agency Producers: Ana Luisa Andre/Sid Fernandes
Agency Producer: Karina Vadasz
Director: Dulcidio Caldeira
Executive Producer: Egisto Betti
Cinematographer: Alexandre Ermel
Post-Production Company: Sindicato VFX, São Paulo
Animation Companies: ParanoidBR, São Paulo/Sindicato VFX, São Paulo
Sound Design Company: Raw Audio, São Paulo
Music Production Company: Raw Audio, São Paulo
Music Arranger: Fernando Forni
Music Composer: Gioachino Rossini
Music Lyricist: Gioachino Rossini Performers Adriana Dre/Elayne Casehr

Basic description of the project:
In order to celebrate MTV's 21st anniversary in the country, we prepared a retrospective of the most important events in world music, using stop motion animation with party balloons. The most memorable facts and characters in music history intertwine in an unconventional, yet faithful narrative, reinforcing the concept "The music never stops."