Credits Corporate Name of Client: McDonald's Agency: Arc Worldwide, Chicago Chief Creative Officer: William Rosen Creative Directors: Ron Smith/Mike Frease Associate Creative Director: Kelly Neill Copywriters: Quanah Humphreys/Lauren Silverman Art Directors: Brian Bullock/Ross Shapland Executive Creative Officer: Jim Carlton
Basic description of the project: For decades, the McDonald’s consumer experience at retail focused solely on efficiency and speed. We set out to improve that experience, beginning with our promise to provide quality rooted in the promise of simple, easy, enjoyment.