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Design
Brochures/Catalogues - Consumer
Entrant: Forsman & Bodenfors, Gothenburg
IKEA
"Homemade is Best - The Book"
Credits
Corporate Name of Client: IKEA
Client Account Director: Joel Idén
Agency Account Director: Susanna Fagring
Agency: Forsman & Bodenfors, Gothenburg
Design Company: Forsman & Bodenfors, Gothenburg
Copywriters: Fredrik Jansson/Anders Hegerfors
Art Directors: Staffan Lamm/Christoffer Persson
Photographers: Carl Kleiner/Agent Bauer
Stylist: Evelina Bratell
Production Manager: Ewa Edlund
Planner: Tobias Nordström
Retouch: Henrik Lagerberg/F&B Factory
Information Architect: Johan Wingård
Publisher: Titel Books

Basic description of the project:
It’s really hard to get people excited about kitchen appliances. But if you talk about all the tasty things you can make with them, you suddenly have people’s attention. Things like cakes and cookies. That’s why we decided to do a campaign about baking (with kitchen appliances).

LIA 2011©

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