Design
Brand Identity - Local Entrant: Ogilvy & Mather Japan, Tokyo SHU’S Corporate Tool
"Chemical Reaction Corporate Stationery"

Credits
Corporate Name of Client: SHU’S Production Inc.
Agency: Ogilvy & Mather Japan, Tokyo
Executive Creative Directors: Shingo Ichimura/David Morgan
Copywriter: Batistuta Bazooka
Art Director: Yasutaka Akagi

Basic description of the project:
SHU’s deals with all sorts of creative professionals. Different types of individuality and uniqueness generate a “chemical reaction,” and a chemical reaction creates a work of art offering an unprecedented value. The challenge was to generate completely different colours and textures in one envelope to express “chemical reaction.”