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2011 Press Releases | Statue Images for Download | Excel of Winners & Finalists


From: London International Awards

Contact: Bee Lee:

               Janine Schoonover:

EMBARGOED UNTIL MONDAY, 14 Nov 2011, 1900hrs GMT


JWT Shanghai is the first Chinese agency to win a Grand LIA. This year, they topped not only the agencies in China but in Asia as well. These awards make JWT Shanghai the most awarded agency in that region.

JWT Shanghai won the Print Grand LIA for Samsonite Suitcase titled “Heaven and Hell”. In addition this piece of work picked up four Gold Statues. Samsonite Suitcase titled “Heaven and Hell” singlehandedly won four Gold Statues; one in Poster – Personal/Gift Items and three Gold Statues in Print for Use of Illustration, Art Direction and Personal/Gift Items.

JWT Shanghai also attained two Finalists. Both for M Jeans Fashion & Accessories titled “The Skate Wash Denim”, one in Non-Traditional – Apparel and the other in The NEW Category.

“This is the first time in our Show’s history that China has won a Grand LIA.  With the kind of talent and work that is emerging from that market I am sure this will not be the last,” commented Barbara Levy, President of LIA. “In this year’s judging, you had to be way above the mark for the jury to even consider granting a Gold.  So imagine how much higher the bar is for the Grand LIA. Well done to JWT Shanghai.”

Other winning companies from China include:

DDB China, Shanghai won one Bronze Statue and two Finalist:
• Bronze – The NEW Category for Gatorade "D.I.Y Street Basketball"
• Finalist – Non-Traditional – Public Service/Social Welfare for China Environmental Protection Foundation
"Chopsticks, Not Chop-trees"
• Finalist – Non-Traditional – Public Service/Social Welfare for China Environmental Protection Foundation
"Walk For Green"

Proximity China, Beijing won one Silver Statue and attained two Finalists:
• Silver – The NEW Category for Volkswagen - The People's Car Project
• Finalist – Design - Motion Graphics - Animation for Volkswagen - The People's Car Project titled
"Flubber Car"
• Finalist – Digital – Automotive Campaign for Volkswagen - The People's Car Project

The following have attained Finalist status:

Ogilvy, Shanghai
• The NEW Category for 361 “Delay the Work Day”

This year only three Grand LIAs were awarded.
Crispin Porter + Bogusky, Boulder has won the Grand LIA in The NEW Category for American Express OPEN “Small Business Saturday.”

Marshall Street Editors, London was awarded a Grand LIA in the Medium of TV/Cinema/Online Film – Technique for Heineken “The Entrance.”

JWT, Shanghai was awarded a Grand LIA in the medium of Print for Samsonite Suitcase titled “Heaven and Hell.”

Of the 14,283 submissions, from 79 countries, less than four percent (3.6%) attained Shortlist status. Of those elite selections, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.

LIA has also awarded Network of the Year, Agency of the Year and
Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.

Network of the Year: BBDO
Agency of the Year: BBDO New York, New York
Post-Production Company of the Year: The Mill

All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.

To Access the Press site:
Username: pressaccess
Password: liapress2011


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