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2011 Press Releases | Statue Images for Download | Excel of Winners & Finalists


From: London International Awards

Contact: Bee Lee:

               Janine Schoonover:

EMBARGOED UNTIL MONDAY, 14 Nov 2011, 1900hrs GMT




(London, 14 November 2011) The 26th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

DDB Stockholm was awarded two Gold Statues and one Silver Statue at LIA 2011.

Their first Gold was awarded in Radio – Public Service/Social Welfare for Ronald McDonald Barnfond titled “Please Don’t Hang Up the Call”.  The second Gold was awarded for Volkswagen BlueMotion Technologies – “The Fun Theory Award – Speed Camera Lottery” in Non-Traditional – Automotive  This same piece of work was honoured with a Silver LIA by the Digital Jury in Automotive.

“Sweden has proven its creative strength again this year. DDB has kept the Volkswagen – Fun Theory Campaign fresh and relevant by again winning two Statues for their client, Volkswagen,” commented Barbara Levy, President of LIA.

Other winning companies from Sweden include:

Forsman & Bodenfors, Gothenburg won one Gold Statue, two Bronze Statues and a Finalist:
•    Gold – Design – Brochures/Catalogues – Consumer for IKEA titled "Homemade is Best - The Book"
•    Bronze – TV/Cinema/Online Film – Music Adaptation for IF titled "Toy Store"
•    Bronze – Design – Non Profit for Swedish Sea Rescue Society titled "Sea Weather"
•    Finalist – TV/Cinema/Online Film – Use of Licensed Music for Volvo "Freedom of Movement"

Akestam Holst, Stockholm won one Gold Statue and a Finalist:
•    Gold – The NEW Category for Pause Home Entertainment titled "The Human Jukebox"
•    Finalist – Digital – Weird Wonderful Work for Pause Home Entertainment titled "The Human Jukebox"

Againstallodds, Stockholm won one Silver Statue:
•    Silver - TV/Cinema/Online Film – Public Service/Social Welfare for AIDES Awareness titled "Smutley

The following have attained Finalist status:

B-Reel, Stockholm:
•    Digital – Innovation for 3LiveShop

CP+B, Gothenburg:
•    Digital – Confections/Snacks for Pringles titled "Pringles Crunch Band"

This year only three Grand LIAs were awarded.

Crispin Porter + Bogusky, Boulder has won the Grand LIA in The NEW Category for American Express OPEN “Small Business Saturday.”

Marshall Street Editors, London was awarded a Grand LIA in the Medium of TV/Cinema/Online Film – Technique for Heineken “The Entrance.”

JWT, Shanghai was awarded a Grand LIA in the medium of Print for Samsonite Suitcase titled “Heaven and Hell.”

Of the 14,283 submissions, from 79 countries, less than four percent (3.6%) attained Shortlist status. Of those elite selections, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.
LIA has also awarded Network of the Year, Agency of the Year and
Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.

Network of the Year: BBDO
Agency of the Year: BBDO New York, New York
Post-Production Company of the Year: The Mill

All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.

To Access the Press site:
Username: pressaccess
Password: liapress2011


LIA 2011©

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