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2011 Press Releases | Statue Images for Download | Excel of Winners & Finalists


From: London International Awards

Contact: Bee Lee:

               Janine Schoonover:


EMBARGOED UNTIL MONDAY, 14 Nov 2011, 1900hrs GMT


(London, 14 November 2011) The 26th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Ogilvy Johannesburg was the only South African agency to win a Statue at LIA 2011.

The agency won the Silver Statue for POWA “Waking up the Neighbourhood – Turning Apathy into Action” in TV/Cinema/Online Film – Public Service/Social Welfare. Ogilvy Johannesburg also placed as a Finalist for Cadbury Dairy Milk titled “Balloons” in TV/Cinema/Online Film – Music Adaptation.

“Once again, South Africa has demonstrated their strength in TV/Cinema/Online Film,” commented Barbara Levy, President of LIA.  “The work coming out of South Africa is always original and refreshing.”

The following have attained Finalist status:

Euro RSCG South Africa:
• Radio – Cosmetics/Toiletries/Pharmaceuticals for Joint Eze titled "Intruder"

Switch Johannesburg:
• Package Design – Wines for Rascal in the Vineyard

Y&R South Africa Johannesburg:
• Radio – Campaign for Virgin Atlantic Airways titled "V", "I" and "P"
• Radio – Travel & Tourism for Virgin Atlantic Airways titled "P"
• Radio – Travel & Tourism for Virgin Atlantic Airways titled "V"

This year only three Grand LIAs were awarded.

Crispin Porter + Bogusky, Boulder has won the Grand LIA in The NEW Category for American Express OPEN “Small Business Saturday.”

Marshall Street Editors, London was awarded a Grand LIA in the Medium of TV/Cinema/Online Film – Technique for Heineken “The Entrance.”

JWT, Shanghai was awarded a Grand LIA in the medium of Print for Samsonite Suitcase titled “Heaven and Hell.”

Of the 14,283 submissions, from 79 countries, less than four percent (3.6%) attained Shortlist status. Of those elite selections, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.

LIA has also awarded Network of the Year, Agency of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.

Network of the Year: BBDO

Agency of the Year: BBDO New York, New York

Post-Production Company of the Year: The Mill

All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.

To Access the Press site:

Username: pressaccess

Password: liapress2011


LIA 2011©

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