From: London International Awards
Contact: Bee Lee: beelee@liaawards.com
Janine Schoonover: janineschoonover@liaawards.com
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EMBARGOED UNTIL MONDAY, 14 Nov 2011, 1900hrs GMT
TRY, OSLO
WINS A SILVER
AT THE 26TH ANNUAL
LONDON INTERNATIONAL AWARDS
(London, 14 November 2011) The 26th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
TRY Oslo won the only Silver Statue for Norway at the 26th London International Awards. Their work “BlueMotion Roulette” for Volkswagen was honoured with a Silver Statue in Digital – Automotive.
Kitchen Leo Burnett, Oslo was the only other agency in Norway to win a Statue. They were awarded a Bronze for Fretex titled “Surprise Catwalk” in Non-Traditional – Retail.
“Norway is becoming a strong player in our Show,” remarked Barbara Levy, President of LIA. “We are always very impressed with the work coming from Norway and this year is no exception.”
This year only three Grand LIAs were awarded.
Crispin Porter + Bogusky, Boulder has won the Grand LIA in The NEW Category for American Express OPEN “Small Business Saturday.”
Marshall Street Editors, London was awarded a Grand LIA in the Medium of TV/Cinema/Online Film – Technique for Heineken “The Entrance.”
JWT, Shanghai was awarded a Grand LIA in the medium of Print for Samsonite Suitcase titled “Heaven and Hell.”
Of the 14,283 submissions, from 79 countries, less than four percent (3.6%) attained Shortlist status. Of those elite selections, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.
LIA has also awarded Network of the Year, Agency of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.
Network of the Year: BBDO
Agency of the Year: BBDO New York, New York
Post-Production Company of the Year: The Mill
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