From: London International Awards
Contact: Bee Lee: firstname.lastname@example.org
Janine Schoonover: email@example.com
EMBARGOED UNTIL MONDAY, 14 Nov 2011, 1900hrs GMT
WINS THREE GOLD, A SILVER AND A BRONZE
AT THE 26TH ANNUAL
LONDON INTERNATIONAL AWARDS
(London, 14 November 2011) The 26th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
Wieden+Kennedy, Amsterdam led the pack in The Netherlands at LIA 2011.
The agency won three Gold Statues in the medium of TV/Cinema/Online Film. Two Gold LIAs were awarded to Heineken titled “The Entrance” in the categories of Use of Licensed Music and Beverages – Alcoholic.
W+K was also awarded statues for Heineken titled “The Date.” The Music Jury awarded a Gold LIA in Use of Licensed Music; the TV – Technique Jury awarded a Silver LIA in Direction and the TV/Cinema/Online Film Jury awarded a Bronze in Beverages – Alcoholic.
Amsterdam was the other Gold Winner in The Netherlands. FIAT titled “Toluca” won in TV/Cinema/Online Film – Music Adaptation.
“The Netherlands seemed to have demonstrated their strength in Music this year,” commented Barbara Levy, President of LIA. “They certainly got the thumbs up from a very stringent jury for their outstanding work.”
Other winning companies from The Netherlands include:
Amsterdam won one Silver Statue and one Finalist:
• Silver – TV/Cinema/Online Film – Visual Effects for MINI titled "MINI Countryman Flow"
• Finalist – TV/Cinema/Online Film – Animation for MINI for "MINI Rocketman Concept"
Sizzer, Amsterdam won a Silver Statue:
• Silver – TV/Cinema/Online Film – Music Adaptation for Diesel Fuel For Life titled "Fuel For Life Denim"
180 Amsterdam, Amsterdam won a Bronze Statue:
• Bronze – TV/Cinema/Online Film – Use of Licensed Music for SIRE titled "Marked for Life"
The following have attained Finalist status:
• Radio – Public Service/Social Welfare Campaign for Dutch Fund for Victims titled "Rape", "Assault" and "Robbery"
Y&R Not Just Film, Amsterdam:
• Non-Traditional – Beverages – Non-Alcoholic for Go Fast! – Energy Drink titled “Canal Bike”
This year only three Grand LIAs were awarded.
Crispin Porter + Bogusky, Boulder has won the Grand LIA in The NEW Category for American Express OPEN “Small Business Saturday.”
Marshall Street Editors, London was awarded a Grand LIA in the Medium of TV/Cinema/Online Film – Technique for Heineken “The Entrance.”
JWT, Shanghai was awarded a Grand LIA in the medium of Print for Samsonite Suitcase titled “Heaven and Hell.”
Of the 14,283 submissions, from 79 countries, less than four percent (3.6%) attained Shortlist status. Of those elite selections, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.
LIA has also awarded Network of the Year, Agency of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.
Network of the Year: BBDO
Agency of the Year: BBDO New York, New York
Post-Production Company of the Year: The Mill
All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.
To Access the Press site: http://www.liaentries.com/press/