From: London International Awards
Contact: Bee Lee: email@example.com
Janine Schoonover: firstname.lastname@example.org
EMBARGOED UNTIL MONDAY, 14 Nov 2011, 1900hrs GMT
OGILVY MALAYSIA, KUALA LUMPUR
WINS A GOLD, A SILVER AND FIVE BRONZE STATUES
AT THE 26TH ANNUAL
LONDON INTERNATIONAL AWARDS
Ogilvy Malaysia, Kuala Lumpur was the big winner in Malaysia at LIA 2011. Their Pictionary Campaign “Jet-Fighter”, “T-Rex” and “Wrestler” won the Gold in Print – Consumer Campaign and Silver in Poster –Campaign.
They were also awarded five Bronze Statues for the same Pictionary work. “Jet-Fighter” and “T-Rex” were each awarded a Bronze in Poster – Recreational; “Jet-Fighter”, “T-Rex” and “Wrestler” each won Bronze Statues in Print – Recreational. Additionally, “Wrestler” was awarded a Finalist in the category of Poster – Recreational.
Ogilvy Malaysia was also awarded two additional Finalists for Panadol Extra titled “Traffic Blues” in the categories of Print - Art Direction and Print – Cosmetics/Toiletries/Pharmaceuticals.
“Ogilvy Malaysia has done it again. Print and Poster are very tough categories, so kudos to them for winning a Gold and a Silver plus five Bronze Statues,” commented Barbara Levy, President of LIA. “Malaysia ranked well in the overall Asian Statue tally.”
The following have attained Finalist status:
141, Kuala Lumpur
• Radio – Public Service/Social Welfare for Anti-Speeding Awareness titled “Rewind”
• Print – Art Direction Campaign for The New Straits Times – Perspectives Campaign.
This year only three Grand LIAs were awarded.
Crispin Porter + Bogusky, Boulder has won the Grand LIA in The NEW Category for American Express OPEN “Small Business Saturday.”
Marshall Street Editors, London was awarded a Grand LIA in the Medium of TV/Cinema/Online Film – Technique for Heineken “The Entrance.”
JWT, Shanghai was awarded a Grand LIA in the medium of Print for Samsonite Suitcase titled “Heaven and Hell.”
Of the 14,283 submissions, from 79 countries, less than four percent (3.6%) attained Shortlist status. Of those elite selections, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.
LIA has also awarded Network of the Year, Agency of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.
Network of the Year: BBDO
Agency of the Year: BBDO New York, New York
Post-Production Company of the Year: The Mill
All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.
To Access the Press site: http://www.liaentries.com/press/