(London, 14 November 2011) The 26th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Aoi Advertising Promotion Inc. Tokyo in Japan was the only Japanese agency to win Gold at LIA 2011.

The agency won their Gold Statue for SOUR titled “Mirror” in Digital – Innovation. Their other Statue, a Bronze, was won for the same piece of work in The NEW Category.

“Japan is always a very strong contender in our Show,” commented Barbara Levy, President of LIA. “Once again, they have shown that they can break the mould in Digital and The NEW Category.”

Other winning companies from Japan include:

DDentsu Inc., Tokyo won two Silver Statues and one Finalist:
•   Silver in Digital – Apparel for UNIQLO Special Sale titled "UNIQLO Lucky Line"
•   Silver in Integrated Campaign for Kyushu Shinkansen Bullet Train titled "The 250KM Wave"
•   Finalist in Design – Poster Campaign for iSiD Recruit 2012 Campaign

Dentsu Kansai Inc., Osaka won one Silver Statue:

Silver – Design – Poster Campaign for Exhibition of Asian Advertising titled "The Ultra Asian Campaign"

Eight Branding Design Co., Ltd, Tokyo won one Silver Statue:

Silver – Design – Environmental Installations/Displays – Permanent for Shironiwadai Kindergarten

Ogilvy & Mather Japan, Tokyo won one Silver Statue and one Finalist placement:

Silver – Design – Brand Identity – Local for SHU’S Corporate Tool titled "Chemical Reaction Corporate Stationery"
Finalist – The NEW Category for Sneaker Freaker Magazine "Dog Poop Insurance"

Tokyu Agency, Tokyo won one Silver Statue and one Finalist placement:

Silver – Design – Use of Typography for Graphic Explanation in Advertisement
Finalist – Digital – Weird Wonderful Work for Horse Racing titled "Japan World Cup"

The following have attained Finalist status:

ADK, Tokyo :

Package Design – Toiletries for 3210 - Hair Styling Products

Daiko Advertising Inc., Tokyo:

Radio – Home Products for Panasonic Eco-Navi Appliances "Spouse Impersonations: Mr. & Mrs. Morita"

Taiyo Kikaku Co., Ltd., Tokyo:

Digital – E-commerce for Tabio "Tabio Slide Show"

This year only three Grand LIAs were awarded.

Crispin Porter + Bogusky, Boulder has won the Grand LIA in The NEW Category for American Express OPEN “Small Business Saturday.”

Marshall Street Editors, London was awarded a Grand LIA in the Medium of TV/Cinema/Online Film – Technique for Heineken “The Entrance.”

JWT, Shanghai was awarded a Grand LIA in the medium of Print for Samsonite Suitcase titled “Heaven and Hell.”

Of the 14,283 submissions, from 79 countries, less than four percent (3.6%) attained Shortlist status. Of those elite selections, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.

LIA has also awarded Network of the Year, Agency of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.

Network of the Year: BBDO

Agency of the Year: BBDO New York, New York

Post-Production Company of the Year: The Mill

All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.

To Access the Press site: http://www.liaentries.com/press/

Username: pressaccess

Password: liapress2011

Back

LIA 2011©