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From: London International Awards

Contact: Bee Lee: beelee@liaawards.com

               Janine Schoonover: janineschoonover@liaawards.com

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EMBARGOED UNTIL MONDAY, 14 Nov 2011, 1900hrs GMT

SHALMOR AVNON AMICHAY/Y&R

WINS TWO GOLD STATUES TO

TOP THE LIST OF ISRAELI AGENCIES AT THE

26TH ANNUAL LONDON INTERNATIONAL AWARDS

(London, 14 November 2011) The 26th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Shalmor Avnon Amichay/Y&R, Tel Aviv has done it again. They wowed the Radio Jury to win two Gold Statues. They continued their winning spree from past years with the evolving Campaign for AIDS Awareness. The “Get Tested Project” won in the categories of Radio – Public Service/Social Welfare and Innovative Use of Radio.

Another Israeli agency, Draftfcb+Shimoni, Tel Aviv also won in Radio. They were awarded a Silver Statue for their work The Swift Bird titled “Saved by Sound” in Innovative Use of Radio.

“Israel has proven its strength again in Radio. In 2009, Shalmor Avnon Amichay/Y&R won the Radio Grand LIA. While there was no Grand LIA given out for Radio this year, they did excel in that medium with their AIDS Awareness spot.” commented Barbara Levy, President of LIA.

This year only three Grand LIAs were awarded.

Crispin Porter + Bogusky, Boulder has won the Grand LIA in The NEW Category for American Express OPEN “Small Business Saturday.”

Marshall Street Editors, London was awarded a Grand LIA in the Medium of TV/Cinema/Online Film – Technique for Heineken “The Entrance.”

JWT, Shanghai was awarded a Grand LIA in the Medium of Print for Samsonite Suitcase titled “Heaven and Hell.”

Of the 14,283 submissions, from 79 countries, less than four percent (3.6%) attained Shortlist status. Of those elite selections, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.

LIA has also awarded Network of the Year, Agency of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.

Network of the Year: BBDO

Agency of the Year: BBDO New York, New York

Post-Production Company of the Year: The Mill

All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.

To Access the Press site: http://www.liaentries.com/press/

Username: pressaccess

Password: liapress2011


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