From: London International Awards
Contact: Bee Lee: email@example.com
Janine Schoonover: firstname.lastname@example.org
EMBARGOED UNTIL MONDAY, 14 Nov 2011, 1900hrs GMT
LABORAORY IDEAS, BUDAPEST
WINS THE FIRST EVER BRONZE FOR HUNGARY
AT THE 26TH ANNUAL
LONDON INTERNATIONAL AWARDS
(London, 14 November 2011) The 26th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
Laboratory Ideas, Budapest did their country proud by being the only Hungarian agency to win a Statue at LIA 2011. Their Digital entry in Home Furnishings/Appliances for IKEA Organizers titled “IKEA e-Folder Set” got the jury excited enough to award them a Bronze Statue.
“I am very pleased to award Laboratory Ideas, Budapest a Bronze Statue. I had the pleasure of visiting Budapest for the first time this year. We hope that we are able to award many more statues to the Hungarian Industry in the future.” remarked Barbara Levy, President of LIA.
This year only three Grand LIAs were awarded.
Crispin Porter + Bogusky, Boulder has won the Grand LIA in The NEW Category for American Express OPEN “Small Business Saturday.”
Marshall Street Editors, London was awarded a Grand LIA in the Medium of TV/Cinema/Online Film – Technique for Heineken “The Entrance.”
JWT, Shanghai was awarded a Grand LIA in the medium of Print for Samsonite Suitcase titled “Heaven and Hell.”
Of the 14,283 submissions, from 79 countries, less than four percent (3.6%) attained Shortlist status. Of those elite selections, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.
LIA has also awarded Network of the Year, Agency of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.
Network of the Year: BBDO
Agency of the Year: BBDO New York, New York
Post-Production Company of the Year: The Mill
All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.
To Access the Press site: http://www.liaentries.com/press/