(London, 14 November 2011) The 26th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

DDB Colombia Bogota was recognized with not just one but two Statues at the 2011 LIA.
Both their Statues were won in the medium of Radio for Military Forces of Colombia titled “The Code”. The Gold Statue was won in Innovative Use of Radio. The Silver statue was awarded in Public Service/Social Welfare.

Ogilvy & Mather Colombia, Bogota was the only other Colombian agency to win metal this year. Their work for Hot Wheels “Loop” won a Bronze in Non-Traditional – Recreational.

“We are seeing more and more fresh winning work from Colombia,” commented Barbara Levy, President of LIA. “Winning a Gold and Silver is amazing especially in the medium of Radio.”

The following have attained Finalist status:

Y&R Colombia, Bogota

Finalist in The NEW Category for Fundación Telefónica “Kid Rescue”
Finalist in Print – Consumer Campaign for Ofixpres Highlighter "Moby Dick" ; "Le Petit Prince"; "Don Quijote"

Leo Burnett Colombiana, Bogota

Finalist in Radio – Utilities for DirecTV Plus titled “Superman”

This year only three Grand LIAs were awarded.

Crispin Porter + Bogusky, Boulder has won the Grand LIA in The NEW Category for American Express OPEN “Small Business Saturday.”

Marshall Street Editors, London was awarded a Grand LIA in the Medium of TV/Cinema/Online Film – Technique for Heineken “The Entrance.”

JWT, Shanghai was awarded a Grand LIA in the medium of Print for Samsonite Suitcase titled “Heaven and Hell.”

Of the 14,283 submissions, from 79 countries, less than four percent (3.6%) attained Shortlist status. Of those elite selections, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.

LIA has also awarded Network of the Year, Agency of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.

Network of the Year: BBDO

Agency of the Year: BBDO New York, New York

Post-Production Company of the Year: The Mill

All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.

To Access the Press site: http://www.liaentries.com/press/

Username: pressaccess

Password: liapress2011

Back

LIA 2011©