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2011 Press Releases | Statue Images for Download | Excel of Winners & Finalists


From: London International Awards

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               Janine Schoonover:


EMBARGOED UNTIL MONDAY, 14 Nov 2011, 1900hrs GMT





(London, 14 November 2011) The 26th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

BBDO, Toronto led the pack in Canada at the 2011 London International Awards Show.

The TV/Cinema/Online Film Jury awarded two Gold Statues both in Confections/Snacks for Skittles, one for the spot titled “Cage Cop” and the other for the spot titled “Cat”. They also awarded a Silver LIA for the Campaign. The Digital Jury awarded a Gold LIA in Confections/Snacks for “Cat” and a Bronze LIA for the Skittles campaign “Cat”, “Cage Cop”, “War Finger”, “Hitch Hiker” and “Skittles Girl”. BBDO Toronto also received a Finalist Certificate in Radio – Innovative Use of Radio for Bundles “Doo-Hop.”

“This year, Canada has outdone themselves especially in TV/Cinema/Online Film and Radio,” commented Barbara Levy, President of LIA. “They have always had a strong showing in our Awards and they continue to do so. Well done.”

Other winning companies from Canada include:

Leo Burnett, Toronto won two Silver Statues and two Bronze Statues:

  • Silver – Billboard – Campaign for James Ready - Pop-Up Billboard Campaign "Free Comb", "Pet Shop", "Save 25 Cents" and "Wieners"
  • Silver – Billboard – Beverages–Alcoholic for James Ready "Haircuts"
  • Bronze – Billboard – Campaign for James Ready - Fall Billboard Campaign "Haircuts" and "Portraits"
  • Bronze – TV/Cinema/Online Film – Campaign for Manwich "Hair", "Shoes" and “Musical"

Rethink, Vancouver won one Silver Statue, two Bronze Statues and placed as a Finalist:

  • Silver – Radio – Entertainment for Playland Amusement Park "Hellevator"
  • Bronze – Radio Entertainment for Playland Amusement Park "Revelation"
  • Bronze – Radio – Public Service/Social Welfare for Children of the Street Society-Predator Watch “Voice"
  • Finalist – Radio – Campaign for Playland Amusement Park "Hellevator", "Revelation" and "Roller Coaster"

Taxi, Toronto won one Silver Statue:

  • Silver – Design – Environmental Installations/Displays - Temporary for MINI 2011 R5X "Vending Machine"

Grey Canada, Toronto won two Bronze Statues:

  • Bronze – Radio - Public Service/Social Welfare Campaign for Special Olympics Canada “Gord", "Monique" and "Chuck"
  • Bronze – Radio - Public Service/Social Welfare for Special Olympics Canada "Chuck"

john st., Toronto won one Bronze Statue:

  • Bronze – TV/Cinema/Online Film – Corporate Image for Pink Ponies titled "Pink Ponies: A Case Study"

Ig2, Quebec won one Bronze Statue and attained a Finalist:

  • Bronze – Radio – Retail Foods and Stores for Sears Optical "High Five"
  • Finalist – Radio - Campaign for Sears Optical "Auction", "Flight 406", "High Five" and "Balls"

The following have attained Finalist status:

Cundari, Toronto

  • TV/Cinema/Online Film – Sound Design for BMW 1M Launch “Hole in the Wall”

DDB Canada, Toronto

  • TV/Cinema/Online Film – Cosmetics/Toiletries/Pharmaceuticals for Cialis “Basement”

DDB Canada, Vancouver

  • Radio – Retail Services for Canadian Dental Association “Accent”

Pirate Group, Toronto

  • Radio – Retail Services for Lavalife “Windex”

Spring, Vancouver

  • Design – Brand Identity – Regional for Nimby Burger

This year only three Grand LIAs were awarded.

Crispin Porter + Bogusky, Boulder has won the Grand LIA in The NEW Category for American Express OPEN “Small Business Saturday.”

Marshall Street Editors, London was awarded a Grand LIA in the Medium of TV/Cinema/Online Film – Technique for Heineken “The Entrance.”

JWT, Shanghai was awarded a Grand LIA in the medium of Print for Samsonite Suitcase titled “Heaven and Hell.”

Of the 14,283 submissions, from 79 countries, less than four percent (3.6%) attained Shortlist status. Of those elite selections, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.

LIA has also awarded Network of the Year, Agency of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.

Network of the Year: BBDO

Agency of the Year: BBDO New York, New York

Post-Production Company of the Year: The Mill

All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.

To Access the Press site:

Username: pressaccess

Password: liapress2011


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