From: London International Awards
Contact: Bee Lee: beelee@liaawards.com
Janine Schoonover: janineschoonover@liaawards.com
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EMBARGOED UNTIL MONDAY, 14 Nov 2011, 1900hrs GMT
LEO BURNETT SYDNEY AND MELBOURNE
WIN TWO SILVER STATUES EACH
AT THE 26TH ANNUAL
LONDON INTERNATIONAL AWARDS
(London, 14 November 2011) The 26th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
Leo Burnett Sydney and Leo Burnett Melbourne tied for the top spot in Australia at the 2011 London International Awards Show.
Leo Burnett Melbourne garnered their Silver Statue for Scope “See the Person” in both TV/Cinema/Online Film – Public Service/Social Welfare and Non-Traditional – Public Service/Social Welfare. Leo Burnett Melbourne also won a Bronze Statue for TV/Cinema/Online Film – Use of Licensed Music for the same work.
Leo Burnett Sydney, their sister agency, was awarded their Silver Statues for Bundaberg Rum ‘Bundy Five – “Ain’t No Nancy Drink” in TV/Cinema/Online Film – Music Original Song and Bundaberg Rum “Water Mark” in Integrated Campaign. They picked up a Finalist for Print – Use of Photography.
“Australian agencies have always attained statue wins across all media, regardless of the additions of new types of media” observed Barbara Levy, President of LIA. “This year is no exception.”
Other winning companies from Australia include:
303Lowe, Sydney won three Bronze Statues:
Animal Logic, Sydney won one Silver Statue:
Belgiovane Williams Mackay, Sydney won one Silver Statue, one Bronze Statue and placed as a Finalist:
Clemenger BBDO, Melbourne won one Silver Statue and one Bronze Statue:
Eardrum Australia, Sydney won one Silver Statue:
Euro RSCG Australia, Sydney won one Bronze Statue:
Gatecrasher, Perth won two Bronze Statues:
Grey, Melbourne won one Bronze Statue:
JWT, Sydney won one Bronze Statue:
Level Two Music, Melbourne won one Bronze Statue:
Noise International, Sydney won one Bronze Statue:
Ogilvy, Melbourne won one Bronze Statue:
Plaza Films, Sydney won one Bronze Statue:
Publicis Mojo, Sydney won one Bronze Statue:
Revolver, Sydney won one Bronze Statue:
Soap Creative, Sydney/Los Angeles won one Bronze Statue:
Three Drunk Monkeys, Sydney won one Silver Statue and one Bronze Statue:
Toby and Pete, Sydney won one Silver Statue:
Turning Studios, Sydney won one Silver Statue:
The White Agency, Sydney won one Bronze Statue:
The following have attained Finalist status:
BMF, Sydney – Integrated Campaign for Lamb "Lambassador"
The Brand Agency, Perth – Radio – Entertainment for Perth Zoo "Slender Tailed Meerkat"
The Campaign Palace, Sydney – TV/Cinema/Online Film – Personal/Gift Items for Panasonic Lumix G Series “No Expert”
JWT, Melbourne – Design – Direct Marketing – Consumer for 2010 Melbourne Writers Festival "Stories from the Street"
Nylon Studios, Sydney – TV/Cinema/Online Film – Music Original–Underscore for Earth Hour “Human Power"
This year only three Grand LIAs were awarded.
Crispin Porter + Bogusky, Boulder has won the Grand LIA in The NEW Category for American Express OPEN “Small Business Saturday.”
Marshall Street Editors, London was awarded a Grand LIA in the Medium of TV/Cinema/Online Film – Technique for Heineken “The Entrance.”
JWT, Shanghai was awarded a Grand LIA in the medium of Print for Samsonite Suitcase titled “Heaven and Hell.”
Of the 14,283 submissions, from 79 countries, less than four percent (3.6%) attained Shortlist status. Of those elite selections, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.
LIA has also awarded Network of the Year, Agency of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.
Network of the Year: BBDO
Agency of the Year: BBDO New York, New York
Post-Production Company of the Year: The Mill
All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.
To Access the Press site: http://www.liaentries.com/press/
Username: pressaccess
Password: liapress2011