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From: London International Awards

Contact: Bee Lee: beelee@liaawards.com

               Janine Schoonover: janineschoonover@liaawards.com

_________________________________________________________

EMBARGOED UNTIL MONDAY, 14 Nov 2011, 1900hrs GMT

LEO BURNETT SYDNEY AND MELBOURNE

WIN TWO SILVER STATUES EACH

AT THE 26TH ANNUAL

LONDON INTERNATIONAL AWARDS

(London, 14 November 2011) The 26th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Leo Burnett Sydney and Leo Burnett Melbourne tied for the top spot in Australia at the 2011 London International Awards Show.

Leo Burnett Melbourne garnered their Silver Statue for Scope “See the Person” in both TV/Cinema/Online Film – Public Service/Social Welfare and Non-Traditional – Public Service/Social Welfare. Leo Burnett Melbourne also won a Bronze Statue for TV/Cinema/Online Film – Use of Licensed Music for the same work.

Leo Burnett Sydney, their sister agency, was awarded their Silver Statues for Bundaberg Rum ‘Bundy Five – “Ain’t No Nancy Drink” in TV/Cinema/Online Film – Music Original Song and Bundaberg Rum “Water Mark” in Integrated Campaign. They picked up a Finalist for Print – Use of Photography.

“Australian agencies have always attained statue wins across all media, regardless of the additions of new types of media” observed Barbara Levy, President of LIA. “This year is no exception.”

Other winning companies from Australia include:

303Lowe, Sydney won three Bronze Statues:

  • Bronze – Radio – Campaign for Harley-Davidson Australia
    "Riding South", "Riding East", "Riding North"
  • Bronze – Radio – Automotive for Harley-Davidson Australia
    "Riding North"
  • Bronze – Radio – Automotive for Harley-Davidson Australia
    "Riding South"

Animal Logic, Sydney won one Silver Statue:

  • Silver – TV/Cinema/Online Film – Visual Effects for Hyundai Elantra "Shell"

Belgiovane Williams Mackay, Sydney won one Silver Statue, one Bronze Statue and placed as a Finalist:

  • Silver – TV/Cinema/Online – Household Products for Selleys 3 in 1 Adhesive, Sealant & Gap Filler "3 in 1"
  • Bronze – TV/Cinema/Online Film – Campaign for Selleys 3 in 1 Adhesive, Sealant & Gap Filler "3 in 1", "Speed Seal", "Husband"
  • Finalist – Non-Traditional – Public Service/Social Welfare for Australian Red Cross Flood Relief Appeal "Flooded House"

Clemenger BBDO, Melbourne won one Silver Statue and one Bronze Statue:

  • Silver – Non-Traditional – Banking/Financial for National Australia Bank
    "NAB Break-Up"
  • Bronze – TV/Cinema/Online Film – Beverages–Alcoholic for Carlton Draught "Slo Mo"

Eardrum Australia, Sydney won one Silver Statue:

  • Silver – Radio – Direction for IKEA "Holidays"

Euro RSCG Australia, Sydney won one Bronze Statue:

  • Bronze – Integrated Campaign for Vanish Napisan Crystal White
    "Sponsor the White House"

Gatecrasher, Perth won two Bronze Statues:

  • Bronze – Radio – Public Service/Social Welfare Campaign for Alcoholics Anonymous “Mummy”, “Sister” and “Co-Worker”
  • Bronze – Radio – Public Service/Social Welfare for Alcoholics Anonymous “Mummy”

Grey, Melbourne won one Bronze Statue:

  • Bronze – Integrated Campaign for Transport Accident Commission
    "The Ripple Effect"

JWT, Sydney won one Bronze Statue:

  • Bronze – TV/Cinema/Online Film – Visual Effects for Smirnoff "Extraordinary Purity

Level Two Music, Melbourne won one Bronze Statue:

  • Bronze in TV/Cinema/Online Film – Beverages – Alcoholic for Carlton Draught "Slo Mo"

Noise International, Sydney won one Bronze Statue:

  • Bronze – TV/Cinema/Online Film – Sound Design for Ping Pong By Noise

Ogilvy, Melbourne won one Bronze Statue:

  • Bronze in Design – Non-Profit for The Song Room

Plaza Films, Sydney won one Bronze Statue:

  • Bronze – TV/Cinema/Online Film – Direction for Carlton Draught “Slo Mo”

Publicis Mojo, Sydney won one Bronze Statue:

  • Bronze – Integrated Campaign for AWARD Call for Entry "Ian's Getting Ready"

Revolver, Sydney won one Bronze Statue:

  • Bronze – TV/Cinema/Online Film – Direction for DB Export "Beer - The Untold Story"

Soap Creative, Sydney/Los Angeles won one Bronze Statue:

  • Bronze – Digital – Entertainment for PAC-MAN "World's Biggest PAC-MAN"

Three Drunk Monkeys, Sydney won one Silver Statue and one Bronze Statue:

  • Silver – Radio – Direction for IKEA "Holidays"
  • Bronze – Radio – Retail Foods and Stores for IKEA "Holidays"

Toby and Pete, Sydney won one Silver Statue:

  • Silver – Design – Use of Typography for Steve Back "Steve Back Logo"

Turning Studios, Sydney won one Silver Statue:

  • Silver in TV/Cinema/Online Film – Music Original – Underscore for VW Passat "Change Room"

The White Agency, Sydney won one Bronze Statue:

  • Bronze – The NEW Category for The Commonwealth Bank of Australia
    "The Commonwealth Bank Property Guide"

The following have attained Finalist status:

BMF, Sydney – Integrated Campaign for Lamb "Lambassador"

The Brand Agency, Perth – Radio – Entertainment for Perth Zoo "Slender Tailed Meerkat"

The Campaign Palace, Sydney – TV/Cinema/Online Film – Personal/Gift Items for Panasonic Lumix G Series “No Expert”

JWT, Melbourne – Design – Direct Marketing – Consumer for 2010 Melbourne Writers Festival "Stories from the Street"

Nylon Studios, Sydney – TV/Cinema/Online Film – Music Original–Underscore for Earth Hour “Human Power"

This year only three Grand LIAs were awarded.

Crispin Porter + Bogusky, Boulder has won the Grand LIA in The NEW Category for American Express OPEN “Small Business Saturday.”

Marshall Street Editors, London was awarded a Grand LIA in the Medium of TV/Cinema/Online Film – Technique for Heineken “The Entrance.”

JWT, Shanghai was awarded a Grand LIA in the medium of Print for Samsonite Suitcase titled “Heaven and Hell.”

Of the 14,283 submissions, from 79 countries, less than four percent (3.6%) attained Shortlist status. Of those elite selections, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.

LIA has also awarded Network of the Year, Agency of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.

Network of the Year: BBDO

Agency of the Year: BBDO New York, New York

Post-Production Company of the Year: The Mill

All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.

To Access the Press site: http://www.liaentries.com/press/

Username: pressaccess

Password: liapress2011

 

 

 

 


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