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2011 Press Releases | Statue Images for Download | Excel of Winners & Finalists


From: London International Awards

Contact: Bee Lee:

Janine Schoonover:


EMBARGOED UNTIL MONDAY, 14 Nov 2011, 1900hrs GMT





(London, 14 November 2011) The 26th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.


DDB Argentina, Buenos Aires edged out the other agencies in Argentina to emerge at the top in the 2011 London International Awards Statue tally.


They won the two Gold Statues for Volkswagen – Responsible Driving “Swing”, “Pool” and “Stairs”, one for Print and the other for Poster, both in the Public Service/Social Welfare Campaign Category.


Ogilvy Buenos Aires was the only other agency to win a Gold. They were awarded the prestigious statue for Coca-Cola “The Friendship Machine” in Non-Traditional Beverages – Non-Alcoholic, and a Silver Statue for the same piece of work in Design – Point-of-Sale.


“Work from Argentina is always fresh and surprising,” said Barbara Levy, President of LIA. “It is an honour to be able to showcase the work and to have them printed in our annual.”


Other winning companies from Argentina include:

Y&R, Buenos Aires won two Silver Statues and one Bronze Statue:

  • Silver – Print – Consumer Campaign for Tabcin - Interruptions Campaign titled "Match", "Orchestra", " Speech"
  • Silver – Print – Cosmetics/Toiletries/Pharmaceuticals for Tabcin titled "Interruptions - Match"
  • Bronze – Print – Cosmetics/Toiletries/Pharmaceuticals for Tabcin titled "Interruptions - Speech"

The following have attained Finalist status:

Del Campo Nazca Saatchi & Saatchi, Buenos Aires – The NEW Category for BGH Air Conditioners “Big Noses”

Primo, Buenos Aires – TV/Cinema/Online Film – Sports for Boca "The Day The Stadium Spoke"


This year only three Grand LIAs were awarded.

Crispin Porter + Bogusky, Boulder has won the Grand LIA in The NEW Category for American Express OPEN “Small Business Saturday.”

Marshall Street Editors, London was awarded a Grand LIA in the Medium of TV/Cinema/Online Film – Technique for Heineken “The Entrance.”

JWT, Shanghai was awarded a Grand LIA in the medium of Print for Samsonite Suitcase titled “Heaven and Hell.”


Of the 14,283 submissions, from 79 countries, less than four percent (3.6%) attained Shortlist status. Of those elite selections, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.


LIA has also awarded Network of the Year, Agency of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.

Network of the Year: BBDO

Agency of the Year: BBDO New York, New York

Post-Production Company of the Year: The Mill

All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.


To Access the Press site:

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Password: liapress2011


LIA 2011©

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