Home   |   Back to LIA Main Home
2011 Press Releases | Statue Images for Download | Excel of Winners & Finalists

Grand LIA   |   Winners   |   Finalists

Silver Winner

Innovative Use of Radio
Entrant: Y&R Brazil, São Paulo
Radio Eldorado
Corporate Name of Client: Radio Eldorado
Client Account Directors: Joao Rosas/Renata Ucha/
     Marcio Lino Goncalves
Agency Account Directors: Sylvia Panico/Alessandro Cardoni
Agency: Y&R Brazil, São Paulo
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Copywriters: Fabio Tedeschi/Roberto Kilciauskas/
     Rui Branquinho/Flavio Casarotti
Executive Agency Producer: Nicole Godoy
Agency Producers: Cleo Goncalves/Paulo Silva
Production Company: Zeeg, São Paulo
Producer: Gabs Carrera
Voice-overs: Andre Goes/Angela Rage

Basic description of the project:
The longest radio spot ever made. Eldorado Radio, one of the most important stations in Brazil, was about to change its dial position, from 92.9 to 107.3. The day before the relocation, the radio went on air, broadcasting its regular programming, but we could hear noises in the background, such as boxes being dragged, hammering, drilling, etc., during the radio host talking, the songs and the vignettes. From time to time, the hosts explained that the radio station would leave that dial on the next day. It was a spot that lasted all day long, except during other advertisers ads.

LIA 2011©

Powered by