Radio
Cosmetics/Toiletries/Pharmaceuticals Entrant: Euro RSCG South Africa, Johannesburg Joint Eze
"Intruder"

Credits
Corporate Name of Client: PSN
Agency: Euro RSCG South Africa, Johannesburg
Executive Creative Director: Jonathan Deeb
Creative Directors: Laura May Vale/Fiona O'Connor
Copywriters: Balekane Mokoditoa/Romy Lunz
Recording Studio: Earworm, Johannesburg
Sound Designer: Paul Shafer
Voice-overs: Christine Le Broq/Lawrence Joffe

Basic description of the project:
Joint Eze is a product that allows people, mainly elderly, to alleviate stiff muscles and joint pain. Our campaign aims to sell this benefit by dramatizing, in a humorous manner, the restrictions stiff muscles can have on a person’s movement.