Three Drunk Monkeys,
Credits Corporate Name of Client: IKEA Client Account Director: Jacqueline Ling Agency Account Director: Carolyn Contois Agency: Three Drunk Monkeys, Sydney Executive Creative Directors: Justin Drape/Scott Nowell Creative Director: Leslie Ali Copywriters: Tim Cairns/Tim Green Agency Producer: Thea Carone Production Company: Eardrum Australia Director: Ralph van Dijk Executive Producer: Lesley Chambers Recording Studio: Song Zu, Sydney Audio Engineer: Simon Kane Voice-overs: Jordan Devries/Gaby Brown/ Alan Lock
Basic description of the project: People like the idea of an IKEA Kitchen.
But they are turned off by having to put it together themselves.
We needed to let them know that IKEA could do all the hard bits for them.