Radio
Direction Entrant: Three Drunk Monkeys, Sydney IKEA
"Holidays"

Credits
Corporate Name of Client: IKEA
Client Account Director: Jacqueline Ling
Agency Account Director: Carolyn Contois
Agency: Three Drunk Monkeys, Sydney
Executive Creative Directors: Justin Drape/Scott Nowell
Creative Director: Leslie Ali
Copywriters: Tim Cairns/Tim Green
Agency Producer: Thea Carone
Production Company: Eardrum Australia
Director: Ralph van Dijk
Executive Producer: Lesley Chambers
Recording Studio: Song Zu, Sydney
Audio Engineer: Simon Kane
Voice-overs: Jordan Devries/Gaby Brown/
     Alan Lock

Basic description of the project:
People like the idea of an IKEA Kitchen. But they are turned off by having to put it together themselves. We needed to let them know that IKEA could do all the hard bits for them.