Radio Retail Foods and StoresEntrant:
Samroc Paint Colour Mixing "Awesome Light"
Credits Corporate Name of Client: Samroc Paint & Hardware Client Account Director: Felicia Goh Agency Account Director: Aisha Lo Agency: Lowe Singapore, Singapore Chief Creative Officers: Clinton Manson/Dominic Stallard Executive Creative Directors: Clinton Manson/Dominic Stallard Creative Director: Steve Straw Copywriter: Steve Straw Recording Studio: The Gunnery, Singapore Audio Engineer: Evan Roberts
Basic description of the project: Every paint brand sells colour. But what about the colours that don't exist yet (except in your imagination)? As authorities on colour, SAMROC offers a colour mixing/creation service that matches what's in your head, even if you don't have the words to articulate it.